drupa 2024 to be held in Dusseldorf, Germany, May 28-June 7, 2024; printing technology trade show will highlight challenges, opportunities in printing industry; 2024 themes include digitalization, AI, platform economy, sustainability, circular economy

Sample article from our Transformation & Innovation

August 22, 2023 (press release) –

Anyone who wants to present themselves to the global industry comes to drupa. This will also be the case in 2024, when the most important trade show for printing technologies will finally take place again after an eight-year break due to the pandemic. It is already evident that exhibitors will be offering innovative product presentations and exciting live demonstrations.

“drupa 2024 is an important milestone for Canon," says Marc Bory, EMEA Vice President, Digital Printing & Solutions Marketing & Innovation at Canon Europe, about the upcoming trade fair. This confirms another industry key player when the global print & packaging sector finally meets again at drupa from May 28 to June 7, 2024, at the fairgrounds in Düsseldorf, Germany. “It allows us to deepen engagements with our print communities whilst demonstrating our innovation, technology leadership and commitment to accelerated growth in commercial and industrial print. We look forward to meeting with global print communities face-to-face again, to discuss how we can help them to grow and thrive sustainably for the future through technology and business innovation,” adds Marc Bory.

The challenges, but also the opportunities, in the printing industry are omnipresent, which is another reason why the impetus provided by drupa is more valuable than ever. After all, only those who keep abreast of technology trends and market changes will be able to tap into and realize new potential for themselves. Examples of this will be shown by companies such as Bobst, Canon, die Durst Group, EFI, Epson, Fujifilm, Heidelberg, Koenig & Bauer, Konica Minolta, the Leonhard Kurz Stiftung, Ricoh Europe PLC, and Windmöller & Hölscher. “We are delighted to take part in drupa again,” emphasizes Erwin Busselot, Business Innovations & Solutions Director at Ricoh Europe. “We are delighted to be able to return to drupa. We are getting excited already about what we aim to bring to the show and are sure that a visit to the Ricoh stand will prove to be a memorable experience.“

Well-known medium-sized companies and start-ups will also present their innovative solutions, creating an inspiring environment for companies that drive the market forward with their expertise.

Digitalization as the key
New technologies and areas of application offer a wide variety of opportunities. „Digital printing remains a key growing force within commercial and industrial markets, as run lengths continue to come down and demands increase for sustainable production” says Olaf Lorenz, General Manager International Marketing Division, Konica Minolta Business Solutions Europe. One focus for optimizing success is undoubtedly digitalization – one of the focal themes of drupa 2024. „Visitors to our stand will be able to immerse themselves in a captivating Industry 5.0 tale, where scalability, capacity reliability, sustainability, and smart factory automation converge, all centered on the human experience. As a global technology leader, our mission is to help to identify and unlock the potential that digitalization holds. We will also be inviting them to explore our strategic partnerships, enabling end-to-end ecosystems across multiple segments, from label to large format,” adds Olaf Lorenz.

Focal themes 2024
Digitalization is an enabler for processes and applications in the print and packaging industries. AI, platform economy, and the openness to new product solutions in the field of industrial applications play a key role. In addition, sustainability will characterize drupa’s agenda next year. With topics such as Circular Economy, Energy Efficiency and Resource Conservation it has become a pivotal factor for the entire industry.

In this dynamic context the exhibitors pitch their essential fields of action to an international audience from the print and packaging industries, agencies, trade, media and research. “As exhibitors we do our utmost to make the focal themes of Digitalization and Sustainability perceivable. Digital solutions are the enablers for sustainable products, services and processes. With our ‘Exceeding Print’ strategy we shine the spotlight on the topics that move both the print industry and society,” says Dr. Andreas Pleßke, Spokesman of the Board at Koenig & Bauer.

Diverse participation possibilities
drupa is not only in demand as an indispensable, global industry platform but also focuses on relevant and visionary themes and best practices in its special forums. Here, exhibitors will generate new business opportunities with their innovations, ideas and concepts.

At the drupa cube and at various touchpoints on the topics Packaging, Textile and Sustainability, participants will get in-depth insights into relevant topics and impulses for growth potential. Start-ups will find their platform at “dna - drupa next age” and can present themselves to an international expert audience.

Admission in September also marks the live launch of the exhibitor database and the interactive hall plan at www.drupa.com. More information for companies still interested in exhibiting: https://www.drupa.com/en/Exhibit/Become_an_exhibitor 

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