Digital Imaging Assn.'s meeting in Toronto on Dec. 6, to explore artificial intelligence and how it is changing the print industry; keynote speaker David Rosendahl of MindFire will discuss how AI and printers can work together for future success

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December 1, 2023 (press release) –

The Digital imaging Association’s (DIA’s) Annual Owners Christmas Luncheon & General Meeting, to be held Wednesday, December 6, 2023, in Toronto, will examine the Artificial Intelligence revolution, how it’s changing the print industry, and how it’s destined to make a huge impact in the future of Print. Keynote speaker David Rosendahl, President & Co-Founder of MindFire, will discuss how AI and printers can work together for future success.

We are living through a moment as pivotal to technological advancement as the inventions of the personal computer and the Internet, according to Microsoft Co-Founder Bill Gates. AI has the potential to stretch the limits of what’s possible in unprecedented new ways. AI is already transforming many key industries – and printing is no exception. In fact, the influence of AI on the print sector has been profound, revolutionizing traditional practices and introducing new, more efficient solutions. Artificial Intelligence offers huge opportunities to optimize production processes, personalize customer experiences, and boost competitiveness, to name just a few.

For the printer, AI can:
• Streamline print processes, reducing the need for manual labour and human touchpoints.
• Automate prepress bottlenecks such as file analysis, colour correction, image enhancement, etc.
• Integrate with workflow software to automate estimating, job tracking, press scheduling, etc.
• Provide customers with personalized and customized print products using client analytics.
• Analyze data and identify patterns to help shop owners make more informed decisions regarding equipment purchases, material utilization, resource allocation, and so on.

As AI continues to evolve, it promises a future of greater efficiency, easier customization, and more competitiveness for commercial printers of all types.

Registration and event details

Don’t miss this rare opportunity to hear from a successful AI pioneer. This year’s annual meeting will take place Wednesday, December 6, 2023, at The Boulevard Club, 1491 Lakeshore Blvd. West in Toronto. Cocktails will be served from 11:30 am until noon, with the luncheon and presentation from noon to 2 pm. Members and guests rate for tables of 8 to 10 is $110 per person, or $120 per person for less than a table. The non-members and guests rate for tables of 8 to 10 is $125 per person, or $135 per person for less than a table.

To register please contact DIA Association Manager Marg Macleod at or phone (416) 254-4941.

About keynote speaker David Rosendahl.

Twice honoured with the Inc. 500 Award as one of the fastest-growing software companies, David lives in Irvine, California, and is the President & Co-Founder of MindFire – serving BMW, Microsoft, Harvard, Facebook, and over 15,000 other companies. Mindfire partners with leading printers and mailers, offering white-label solutions that include technology and data analytics. Clients receive all the training, content, and sales support they need to ensure the success of their sales teams. Its innovative platform combines direct mail, email, social media, and other channels to generate more leads and sales. His company also serves commercial printers and agencies such as Shutterfly, Cenveo, Fiserv, Alpha Graphics, and Sourcelink.

About the Digital Imaging Association (DIA).

The Digital Imaging Association is a group of printing and imaging specialists who meet regularly to share knowledge, learn from industry experts, and network. The goal is to keep member companies current with the latest information in the fast-changing printing industry, and to provide a forum for information sharing so members can grow their business in a planned and profitable manner. DIA members attend 6 free sessions throughout the year (mostly luncheon meetings) and the cost is included with their membership fee. Plus, they can bring as many employees as they like to each meeting. The only exceptions are the Annual Owners Christmas Luncheon & General Meeting, and Annual Golf Tournament. Both events also provide an opportunity to bring their customers to a thoroughly enjoyable and affordable social event.

To become a member of the Digital Imaging Association, please call Association Manager Marg Macleod at (416) 254-4941 or email her at
To review the many benefits of joining, please visit

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