BlueScope launches first Global Emerging Technology Radar using generative AI

Sample article from our Transformation & Innovation

January 15, 2024 (press release) –

BlueScope’s first Global Emerging Technology Radar was launched this year.  The radar helps us identify relevant new and emerging technologies and assess their positive impact on our workforce, operations, and global markets we operate in. The radar categorises emerging technology into three stages of maturity: Implement, Invest and Explore, and includes a framework for safe experimentation and advancing technologies across these stages.

The launch of the radar has shone a light on what we are doing or could be doing with Artificial Intelligence (AI). More specifically, Generative Artificial Intelligence (GenAI), which is currently sitting in the explore stage of our radar.

The next step was to hold our first ever Global Emerging Technology Generator with a focus on GenAI. With a strong emphasis on safe experimentation in the world of AI, seven teams from across BlueScope, over six sessions, competed and honed their GenAI ideas into a three-minute pitch with assistance from our partners, Red Marble and Nue21. Teams then had the opportunity to present their final idea to our ‘judging panel’, made up of members of our Executive Leadership Team.

The generator was a pivotal moment in building strength in innovation across the organisation. It also focused on our mapping out our path toward reshaping our Customer Experience and Operational Excellence on a global scale.

The highlight: 

The safe environment for experimentation allowed teams to solve real problems with GenAI solutions that considered Responsible AI use and good data principles to drive business transformation.

What did participants get out of it? A lot, including:

  • Global impact: The solutions and ideas created during the generator have far-reaching implications for our Customer Experience (CX) efforts, largely enabled by the power of good data. They promise to enhance user interactions, elevate satisfaction levels and improve operational efficiency.

A big shoutout to all our participants, their dedication to responsible AI, good data practices, and business transformation, guided by emerging technologies, is paving the way for a brighter, safer, and more prosperous future for BlueScope.  Massive thank you to our partners who supported this event, making it possible to emphasize the importance of safe experimentation and that it is okay to fail.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order transformation & innovation coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.