American Cleaning Institute Convention panel will explore how companies across the cleaning product supply chain are using AI in R&D, communications and marketing; discussion to feature executives from Clorox, Givaudan, P&G and ACI

• Jan. 31 Issues Briefing Discussion Features Executives from Clorox, Givaudan, Procter & Gamble
• 2024 American Cleaning Institute Convention Set for Jan. 29-Feb. 2, Orlando, FL

How are companies across the cleaning product supply chain using artificial intelligence in product development, communications and marketing?

How are they avoiding the pitfalls and potential challenges of the rapidly evolving AI tools that are in front of us right now?

The 2024 American Cleaning Institute (ACI) Industry Convention will explore these questions in a special Issues Briefing panel discussion on January 31, “Communications, Marketing and R&D in the New Age of AI.”

The ACI Convention – the industry’s global business-to-business event – takes place January 29-February 2, 2024, at the Grande Lakes Orlando in Orlando, Florida.

AI can be applied to make a difference in people’s lives, from research that expands what’s possible to product innovations designed to make everyday things easier.

Executives from ACI member companies will share what they have learned along the way in the ever-evolving transformation of AI. The participants include:

• Eric Schwartz, Chief Marketing Officer, The Clorox Company
• Stephen Nilsen, Vice President, Perfumer, Fragrance & Beauty North America, Givaudan Fragrances Corporation
• Jerry Porter, Chief R&D and Innovation Officer, Fabric & Home Care, Flavor & Fragrance, Procter & Gamble
• Moderator, Brian Sansoni, Senior Vice President, Communications, Outreach & Membership, ACI

The ACI’s Issues Briefing kicks off at 12:30 p.m. on January 31 with a panel discussion on “Global Policy Perspectives: Talking Trends for Today and Tomorrow.”

Registration for the global cleaning product supply chain’s top business-to-business event is now open on the ACI website.

Companies that are eligible to join ACI must be members of the association to attend the Convention. Membership inquiries can be directed to Membership@cleaninginstitute.org.

The American Cleaning Institute^® (ACI – www.cleaninginstitute.org) is the Home of the U.S. Cleaning Products Industry^® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.