WEPA CEO warns current energy crisis threatens security of toilet paper supply as hygienic paper production is particularly dependent on gas; German paper association Die Papierindustrie affirms priority of ensuring toilet paper supply for private hygiene

Sample article from our Tissue & Hygiene

August 25, 2022 (press release) –

August 26th is International Toilet Paper Day - a day that draws attention to a rather inconspicuous product that is of great importance to society. Toilet paper creates a sense of safe hygiene and contributes to the well-being of the millions of people who use it every day, everywhere.

After all, every German citizen uses an average of 134 rolls a year. Toilet paper is not only important for private hygiene. It is also indispensable in the workplace and in public facilities such as hospitals, nursing homes and airports. However, the security of supply for this important product is at risk. "In the current energy crisis, our top priority is to ensure that people are supplied with this important commodity," affirms the Vice President of the association DIE PAPIERINDUSTRIE and CEO of the tissue paper manufacturer WEPA, Martin Krengel. “In the hygienic paper production process, we are particularly dependent on gas. In the event of a loss, we can no longer guarantee the security of supply.”

Here are a few facts about toilet paper:

A small but indispensable part

In Germany, 750,000 tons of toilet paper are produced every year. This corresponds to 3.4 percent of the total paper production. 125,000 tons of toilet paper are exported and about the same amount is imported.

Fresh fiber or recycling

When it comes to hygiene paper, fresh fiber and recycled paper have balanced each other out for years.

scoop or moth

In Germany, 50 percent of the population use toilet paper as a "blockbuster", 50 percent as a "folder".

To the front or to the back

According to a survey, 96 percent of users roll the paper forward.


In the past, people used leaves, rags or simply water. In 1857 the first toilet paper came onto the market in the USA. In Germany, its production began around 1880, from the start either in rolls with tear-off perforations or as single sheets. In 1929, the address book of the paper industry already names 18 manufacturers of toilet paper in Germany. In 1928, Hans Klenk launched toilet paper from a roll with a fixed number of sheets - "guaranteed 1000 tears". In 1958, the softer tissue paper was produced for the first time. Until then, toilet paper was produced from the hard and rough crepe.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order tissue & hygiene coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.