WaterWipes partners with Nextdoor to launch free 'Hallowclean' stations, offering its pure baby wipes across select US cities for Halloween trick-or-treating clean-ups; singer, actress Kelly Rowland endorses campaign

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PORTSMOUTH, New Hampshire , October 24, 2023 (press release) –

Hallowclean stations will be stocked with the world's purest baby wipes for candy seekers everywhere to use in select markets nationwide

From cackling clowns to spine-chilling spiderwebs, parents have to prepare for all the spooky-scary moments of trick-or-treating – and yet there's one they often forget. According to a recent survey1, only 16 percent say they plan for messes or accidents that occur while trick-or-treating – from sugar-coated fingers to chocolate mustached faces. And yet, 85 percent of parents report their kids start digging into their candy before they get home.


This year, WaterWipes®, the world's purest baby wipe, is helping families embrace the mess with 10 Hallowclean stations placed in Dallas, Denver, Chicago, Los Angeles and New York City on Halloween night. Each station will be equipped with free wipes that neighborhood parents, kids and ghouls alike can use to clean up sticky hands and faces so they can stay on the quest for candy longer.


"Halloween brings different kinds of messes with my older son and my toddler in tow, so I need to be prepared for anything when trick-or-treating," said Kelly Rowland, singer, actress and mom of two. "I love WaterWipes® because it gets the job done and I don't have to worry about all these unnecessary added ingredients. It's always in my bag."

To help parents plan their routes in advance and ensure there are wipes along the way, WaterWipes® teamed up with Nextdoor, the neighborhood network and its annual Treat Map, an interactive local guide for celebrating Halloween. All parents have to do is download the Nextdoor app and look for the WaterWipes "W" on the Treat Map, accessible from the Discover tab.

"Between candy and costumes, parents do so much for Halloween. We want to help them embrace the mess of it all," said Lindsay Martin, Vice President of WaterWipes® Americas. "We're the world's purest for a reason – the wipes provide a gentle but effective clean with only a few ingredients so parents have one less worry as they embrace the best parts of Halloween."

WaterWipes® kicked off the Hallowclean fun at the Brooklyn Bridge Harvest Festival last week with a super-sized Hallowclean Machine that scanned each kid with mess-detecting technology in exchange for some wipes. They were joined by Kelly Rowland, who demonstrated how it worked with her two-year-old son, Noah.

To find a Hallowclean station near you this year, look for the WaterWipes® logo on the Treat Map, located in the Discover section of the Nextdoor app. Parents can also visit Hallowclean.Waterwipes.com.

1 WaterWipes® and TRUE Global Intelligence, the in-house research practice of FleishmanHillard, conducted an online survey among a sample of 1,008 parents of kids under 18 years of age. The online omnibus study via Big Village was conducted from August 15-20.

About Nextdoor
Nextdoor is the neighborhood network. Neighbors, businesses of all sizes, and public agencies in more than 310,000 neighborhoods across 11 countries turn to Nextdoor to connect to the neighborhoods that matter to them so that they can thrive. As a purpose-driven company, Nextdoor leverages innovative technology to cultivate a kinder world where everyone has a neighborhood they can rely on — both online and in the real world. Download the app or join the neighborhood at nextdoor.com. For more information and assets, visit nextdoor.com/newsroom

About WaterWipes®
WaterWipes® are made using a unique water technology and contain just two ingredients, 99.9% purified water and a drop of fruit extract. They have been specifically developed to be purer than cloth and water while offering the convenience of a wipe. They provide gentle cleansing for the most delicate newborn skin and are so gentle they can also be used on premature babies. 

SOURCE WaterWipes

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