Tesco and its supplier WEPA roll out new range of beige toilet rolls and kitchen towels made from recycled cardboard and pulp; products include 100% Recycled Brown Kitchen Towel, Luxury Soft 100% Recycled Brown Toilet Tissue 4 Roll and 6 Long Roll

Sample article from our Tissue & Hygiene

February 9, 2024 (press release) –

Innovative process sees tonnes of used cardboard recycled into beige toilet roll and kitchen towel

In a supermarket first, Tesco is rolling out a new range of toilet roll and kitchen towel made from recycled cardboard* and recycled pulp. These new, 100% recycled paper products, far from being bog-standard, are soft and absorbent. 

Tesco and its supplier, WEPA, have invested in innovative technology that makes it possible to turn thousands of tonnes of corrugated cardboard, in part from the rapid growth since the pandemic of home delivery services, into soft toilet roll and absorbent kitchen towel.

The recycled cardboard such as home delivery boxes and corrugated card from supermarkets is combined with other recycled paper sources, mixed with water to create a pulp and cleaned to create suitable fibres for use in paper production. 

Household Category Director, Philip Banks, said: “The explosion of home deliveries since the pandemic has created an abundance of recyclable cardboard boxes right on our doorstep. The manufacturing process our supplier has developed, that turns them into incredibly soft toilet roll and kitchen towel, allows us to create a second, sustainable use for them that couldn’t be more different!”

The innovative pulp production process uses less water, chemicals and energy compared to using traditional tree fibre as the raw material. The paper is unbleached, giving the products their unusual beige colour.

The three new additions to Tesco’s own brand ranges of toilet roll and kitchen towel will hit shelves in 100 Tesco Extra stores across the country from the start of February with more to follow. They include:

  • 100% Recycled Brown Kitchen Towel
  • Luxury Soft 100% Recycled Brown Toilet Tissue 4 Roll
  • Luxury Soft 100% Recycled Brown Toilet Tissue 6 Long Roll

Ends

Notes to editors:
*The recycled cardboard content accounts for a minimum of 70%, with the remainder of the pulp being from other recycled paper sources.
All Tesco Own Brand toilet roll and kitchen towel is FSC certified.

The stores stocking the new products are:

AYLESBURY EXTRA HORWICH EXTRA TWICKENHAM EXTRA
AYLESBURY TRING RD NEWTOWNABBEY WARWICK
ASHBY DE LA ZCH EXTRA KNOCKNAGONEY ROAD EXTRA VICTORIA PARK
BARNSLEY EXT TALBOT GREEN EXTRA WESTON SUPER MARE
BEDFORD RIVERFILD DRIVE LEEDS SEACROFT EXTRA WHITSTABLE EXTRA
BARROW EXTRA LISBURN BENTRIM RD WORCESTER
BIDSTON MOSS EXTRA M K KINGSTON EXTRA WORCESTER WARNDON
BLACKPOOL CLIFTON EXT NEWTON ABBOT YEADING EXTRA
BEDFORD EXTRA NEW MILTON YORK EXTRA
OSTERLEY EXTRA NEW MALDEN EXTRA STREATHAM EXTRA
BRENT CROSS HENDON WY LEE MILL EXTRA LINWOOD PAISLEY
BRIDGEND EXTRA NORWICH HARFORD BRIDGE NEWTOWNBREDA NI EXT
BROOKLANDS EXTRA POOLE EXTRA BRADFORD EXTRA
BURGESS HILL POOLE FLEETS CNR EXT SLOUGH WELLINGTON EXT
BURNLEY EXTRA POTTERS BAR GLASGOW SILVERBRN EXT
BATLEY EXTRA PITSEA EXTRA CULVERHOUSE CROSS EXT
BROADSTAIRS EXTRA PRESCOT EXTRA PORT GLASGOW EXTRA
CARDIFF EXTRA REDDITCH EXTRA HULL ST STEPHENS EXT
COLNEY HATCH EXTRA RAINHAM ESSEX EXTRA RYDE EXTRA
CRAWLEY HAZELWICK EXT READING EXTRA BRADLEY STOKE EXTRA
COLCHESTER EXTRA ROMFORD EXTRA OLDHAM HUDRSFLD EXTRA
CHESHUNT EXTRA ROMFORD GALLWS CN EXT LICHFIELD EXTRA
CHELMSFORD PRINCESS RD SEVENOAKS RIVERHEAD ORPINGTON EXTRA
CUMBERNAULD EXTRA SANDHURST EXTRA CHESTERFIELD EXTRA
LAKESIDE EXTRA SHOREHAM EXTRA WALKDEN EXTRA
ELMERS END SIDCUP WEST DURRINGTON EXTRA
EASTBOURNE EXTRA SOUTHPORT EXTRA DUDLEY EXTRA
GATWICK EXTRA SURREY QUAYS EXTRA BULWELL EXTRA
GILLINGHAM KENT EXTRA STRATFORD UPON AVON YATE EXTRA
HANDFORTH EXTRA SWANSEA EXTRA YARDLEY EXTRA
HARTLEPOOL EXTRA SUNBURY EXTRA BEDWORTH EXTRA
HAYES BULLS BRIDGE EXTRA SWINDON EXTRA ST HELENS EXTRA
HAVERFORDWEST EXTRA SUDBURY CORBY OAKLEY RD
HEMEL HEMPSTEAD EXTRA TROWBRIDGE EXTRA  


 

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