Suominen spotlights Genesis nonwovens line for medium- to heavy-duty cleaning applications, hard surface disinfection in medical settings, households, workplaces; line is durable, comes in plain or patterned textures, is made from sustainable wood-pulp

Sample article from our Tissue & Hygiene

HELSINKI , June 19, 2023 (press release) –

Suominen’s GENESIS® products are ideal for a variety of cleaning applications. The GENESIS® product line has a long-established reputation for durability and exceptional fluid management. 

GENESIS® is primarily used in medium to heavy duty cleaning applications for hard surface disinfection in household and workplace segments. Furthermore, the material has also been approved for use in select medical applications.  

“GENESIS® products have been uniquely engineered to offer an ideal combination of attributes that consumers consider essential to effective cleaning,” says Andrew Charleston, Manager, Category Management, Americas. 

GENESIS® products are most known for their:  

  • High sustainable content from a wood pulp base 
  • Composite structure for optimal fluid management 
  • Hydratexture® formation for strong surface contact and particle pick-up  
  • Dimensional strength and durability   
  • Covering all cleaning needs and areas

GENESIS® 35GSM/ 45GSM basis weights are available with options for plain or patterned textures. While typically used in light to medium cleaning, both are still dimensionally strong with a substantial texture, ensuring no compromise in cleaning performance.   

In addition, several 35-45GSM grades are approved for use with Stepan and Lonza (Arxada) registered disinfectants. These grades also have Diamond, Tweed and Hive patterns that improve cleaning through enhanced dirt and particle pick up.
GENESIS® Pro brings the benefits of a wetlaid composite to high-end basis weights of 60GSM, 70GSM, and 95GSM. Workplace and institutional cleaning applications are key target areas for using GENESIS® Pro, although it is still suitable for household use. In addition to attributes of the base GENESIS® product, having increased thickness makes GENESIS® Pro effective in either wet or dry state use.

Diamond Pattern

Tweed pattern

Hive pattern

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Chelsey Quick
- VP Client Success -

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