Explore More Than Just This Free Article

This article is a glimpse of the exclusive insights we provide daily to industry leaders. Dive deeper into our industry-specific reports and uncover the strategic information you need.

Suominen spotlights Genesis nonwovens line for medium- to heavy-duty cleaning applications, hard surface disinfection in medical settings, households, workplaces; line is durable, comes in plain or patterned textures, is made from sustainable wood-pulp

HELSINKI , June 19, 2023 (press release) –

Suominen’s GENESIS® products are ideal for a variety of cleaning applications. The GENESIS® product line has a long-established reputation for durability and exceptional fluid management. 

GENESIS® is primarily used in medium to heavy duty cleaning applications for hard surface disinfection in household and workplace segments. Furthermore, the material has also been approved for use in select medical applications.  

“GENESIS® products have been uniquely engineered to offer an ideal combination of attributes that consumers consider essential to effective cleaning,” says Andrew Charleston, Manager, Category Management, Americas. 

GENESIS® products are most known for their:  

  • High sustainable content from a wood pulp base 
  • Composite structure for optimal fluid management 
  • Hydratexture® formation for strong surface contact and particle pick-up  
  • Dimensional strength and durability   
  • Covering all cleaning needs and areas

GENESIS® 35GSM/ 45GSM basis weights are available with options for plain or patterned textures. While typically used in light to medium cleaning, both are still dimensionally strong with a substantial texture, ensuring no compromise in cleaning performance.   

In addition, several 35-45GSM grades are approved for use with Stepan and Lonza (Arxada) registered disinfectants. These grades also have Diamond, Tweed and Hive patterns that improve cleaning through enhanced dirt and particle pick up.
 
GENESIS® Pro brings the benefits of a wetlaid composite to high-end basis weights of 60GSM, 70GSM, and 95GSM. Workplace and institutional cleaning applications are key target areas for using GENESIS® Pro, although it is still suitable for household use. In addition to attributes of the base GENESIS® product, having increased thickness makes GENESIS® Pro effective in either wet or dry state use.

Diamond Pattern

Tweed pattern

Hive pattern

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo with Chelsey
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.