TORONTO, Ontario & RENO, Nevada
,
July 19, 2023
(press release)
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New brand to help parents do more with less while making a positive impact Soft N Dry Diapers Corp. announced today the launch of Soft N Dry™, a new disposable diaper brand for babies and toddlers developed and patented to be intentionally free from tree products and is a proprietary first to market. The Soft N Dry™ brand was created and designed in San Francisco by industry leading specialists to meet the expressed needs of contemporary parents and caregivers to provide increased dryness, last longer, and result in fewer diaper changes which reduces household costs and waste. The new website can be viewed at www.softndrydiapers.com. "We believe that no one is more in tune with what they need to help their little ones grow and thrive than the parents and caregivers who nurture them each day," said Matthew Keddy, CEO. “Today's parents and caregivers believe that the best care for their babies as reflects care for the planet. An expectation among today’s new parents is that disposable diapers should not require vast quantities of forest products at their core, that they should last longer and reduce monthly household costs and waste levels.” "Consistent with our consumer-first focus, we worked with our specialists in San Francisco who developed Soft N Dry™ Diapers to identify and understand this new generation of young parents’ unique needs. This inspired all areas of Soft N Dry™ from the brands' name, mission and superior product performance in daytime and nighttime uses," said Bill Gabrielli, U.S. President for Soft N Dry Diapers Corp. Based on a decade of research and development, Soft N Dry™ comes to market centered on three key attributes new parents say they seek most in baby care products: o Softness: Parents want the softest and driest available diaper products they can trust. The Soft N Dry™ brand contains simple and nature-inspired components, including responsibly-sourced packaging and shipping, and is constructed without parabens, sulfates, dyes, phenoxyethanol, silicones or phthalates. Designed with MicroFlex core technology, Soft N Dry™ both outperforms the basic softness touch test, and is benchmark tested to outperform on dryness. o Price: Parents want functional products that really work, and want to rely on brands that utilize their innovation to bring down the costs to their monthly household budgets. In the way that online shipping used to be very expensive to consumers and has come down dramatically in costs in over the years, Soft N Dry™ with MicroFlex core technology ensures each diaper lasts longer than competing products, requires fewer diaper changes, and results in a direct cost savings to customers. When something is better, cheaper, and easier consumers identify the brand value proposition. o Positive: Parents want a brand that reflects their ideals and their commitment to reducing our shared environment impact. Soft N Dry™ is a first in the disposable baby diaper market to eliminate the use of tree-based products and derivatives. As a ‘Tree Free’ baby diaper, parents and caregivers are certain of the reduced environment impact that their use of this everyday product has and can see an immediate reduction in household garbage levels. "Since the introduction of the disposable baby diaper in the 1960s the use of trees and their related products have been a mainstay in diaper design, construction and usage by parents,” add Matthew Keddy, CEO. "We're pleased to verify all Soft N Dry™ diaper products are ‘Tree Free’ full stop.” About Soft N Dry Diapers Corp. Soft N Dry Diapers Corp. (www.SoftnDryDiapers.com) is available in collaboration with influencers, online and through Wholesale Private Labeling (WPL) to established retailers in Canada, USA, and Mexico. Our patented brand ensure that our customers benefit from innovation, cost savings and inherent environmental attributes. Soft N Dry Diapers Corp. is a wholly owned subsidiary of DelicaWash Care. Corp. (www.DelicaWash.ca)
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