Explore More Than Just This Free Article

This article is a glimpse of the exclusive insights we provide daily to industry leaders. Dive deeper into our industry-specific reports and uncover the strategic information you need.

Sofidel finalizes acquisition of the Hakle brand and related brands in Germany following clearance by German Antitrust Authority; other brands include moist toilet tissue brand Hakle Feucht, kitchen towel lines Dick&Durstig and Servus

PORCARI, Italy , May 3, 2023 (press release) –

This acquisition represents a significant step forward on the German consumer brands market and also allows Sofidel to enter a new category, moist toilet tissue.

Sofidel, one of the world’s leader in the manufacturing of paper for hygienic and domestic use, best known in Italy and Europe for its Regina brand, is pleased to announce that, after clearance by the German Antitrust Authority, it has finalized the acquisition from Hakle GmbH of the brands Hakle (toilet tissue segment), Hakle Feucht (moist toilet tissue segment), Dick&Durstig and Servus (kitchen towel segment). 

The agreement between Sofidel and Hakle GmbH was originally announced on 29 March.

Sofidel has fully completed the acquisition of the brands, along with the IP (intellectual property) rights and Domains.

Thanks to this acquisition, we significantly strengthen our positioning on the German market for toilet tissue and kitchen towels, and also enter a new category, moist toilet tissue”, says Philippe Defacqz, Sofidel Vice President Marketing&Sales – Brand.

Hakle is one of the most loved brands in the German toilet paper market. Produced since 1928, Hakle is the second largest brand in its segment.

Download the press release

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo with Dan
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.