Sellars Absorbent Materials adds Yusuf Abu-Hatoum as new chief information and customer experience officer

Sample article from our Tissue & Hygiene

June 21, 2023 (press release) –

Sellars Absorbent Materials Inc. has appointed Yusuf Abu-Hatoum to chief information and customer experience officer.

Abu-Hatoum has more than three decades of IT leadership experience. He joined Sellars in 2020 from NABCO Entrances Inc., where he served as president and CEO. He also spent nearly six years at CST Industries Inc. as chief information officer.

“Yusuf is a passionate strategist who modernized our customer service department by introducing a new platform and creating a coaching model that elevates our employees and encourages their ongoing growth and development, so they can deliver a superior experience that’s focused on anticipating customer needs and providing solutions,” says Tom Sellars, Sellars CEO. 

About Sellars
Milwaukee-based Sellars Absorbent Materials Inc. manufactures a variety of shop towels, disposables wipers, sorbents, and other cleaning and janitorial products. For more information, visit

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