Reckitt partnering with RecyClass, a cross-industry initiative to advance plastic packaging recyclability, establish a harmonized approach toward recycled content calculation, traceability in Europe; RecyClass can help identify sustainable design choices

Sample article from our Tissue & Hygiene

SLOUGH, England , January 27, 2022 (press release) –

OUR SUSTAINABILITY AMBITIONS ARE CLEAR. THROUGH PURPOSE-LED BRANDS, A HEALTHIER PLANET AND A FAIRER SOCIETY, WE’RE WORKING TO CREATE A CLEANER, HEALTHIER WORLD.

SPECIFICALLY, WE'VE BEEN WORKING ON:

  • Reducing the amount of virgin plastic in packaging by 50% by 2030
  • Making sure that 100% of plastic packaging will be recyclable or reusable by 2025
  • And integrating 25% recycled content in our plastic packaging by 2025

We're embedding sustainability across our company, but we can’t do it alone. That’s why we’re joining forces with the recycling powerhouse that is RecyClass!

RECYCLASS: PLASTICS FUTURE IS CIRCULAR

RecyClass is a cross-industry initiative that works to advance plastic packaging recyclability and to establish a harmonised approach towards recycled content calculation and traceability in Europe.

WHAT DOES RECYCLASS DO?

  • It has developed ‘Recylability Evaluation Protocols’ that help businesses determine how recyclable their packaging really is
  • As well as scientific testing of innovative materials that serve as the basis of its design for Recycling guidelines and free online tool
  • RecyClass also offers certifications for plastic packaging that meets its high recycling standards.

WHAT DOES THIS MEAN FOR US AT RECKITT?

Making a positive environmental impact requires understanding the various different factors driving recyclability rates. Identifying small sustainable design choices to make our products more and more recyclable - especially in the plastics industry – is something RecyClass can support us with.

In practice, it means we will be quantitively assessing both existing packaging on the market and the packaging innovation we plan to launch in the next few years, to find out which elements should be improved to meet latest recycling industry standards.

The RecyClass “technical audit” allows us to rate the effective recyclability of a plastic packaging in specific geographical areas. The audit report evaluates design aspects of the packaging that will result in material losses in the sorting and recycling processes, or that will result in a downgrading of the recycled plastic quality.

"WE’RE STARTING THE NEW YEAR AS WE MEAN TO GO ON: SUSTAINABLY! WE’RE SO PLEASED TO HAVE MADE ANOTHER STEP FORWARDS IN ACHIEVING OUR GREEN GOALS AND JOINING RECYCLASS. IT’S GREAT TO BE PART OF A GREATER SUSTAINABLE COMMUNITY. PARTNERING WITH RECYCLASS WILL INCREASE OUR UNDERSTANDING OF WHAT WE CAN DO BETTER WHEN DESIGNING NEW PACKAGING." --Krzysztof Krajewski, DIRECTOR PACKAGING SUSTAINABILITY – HYGIENE

Krzysztof Krajewski continues to say, 

“Together, we’ll be rolling out more recyclability assessments and certifications and most importantly, more recyclable packaging will come in near future as a result! The future really does look green".

We have a responsibility to do the right thing. Always. And this applies not only to the materials we use in our packaging but also how we work and who we work with. This week, we launched our Sourcing for Sustainable Growth Policy, you can read more about it here.

You can find out more about our sustainability activities here or get in touch with us sustainability@reckitt.com

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order tissue & hygiene coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.