SLOUGH, England
,
January 27, 2022
(press release)
–
OUR SUSTAINABILITY AMBITIONS ARE CLEAR. THROUGH PURPOSE-LED BRANDS, A HEALTHIER PLANET AND A FAIRER SOCIETY, WE’RE WORKING TO CREATE A CLEANER, HEALTHIER WORLD. SPECIFICALLY, WE'VE BEEN WORKING ON: We're embedding sustainability across our company, but we can’t do it alone. That’s why we’re joining forces with the recycling powerhouse that is RecyClass! RECYCLASS: PLASTICS FUTURE IS CIRCULAR RecyClass is a cross-industry initiative that works to advance plastic packaging recyclability and to establish a harmonised approach towards recycled content calculation and traceability in Europe. WHAT DOES RECYCLASS DO? WHAT DOES THIS MEAN FOR US AT RECKITT? Making a positive environmental impact requires understanding the various different factors driving recyclability rates. Identifying small sustainable design choices to make our products more and more recyclable - especially in the plastics industry – is something RecyClass can support us with. In practice, it means we will be quantitively assessing both existing packaging on the market and the packaging innovation we plan to launch in the next few years, to find out which elements should be improved to meet latest recycling industry standards. The RecyClass “technical audit” allows us to rate the effective recyclability of a plastic packaging in specific geographical areas. The audit report evaluates design aspects of the packaging that will result in material losses in the sorting and recycling processes, or that will result in a downgrading of the recycled plastic quality. "WE’RE STARTING THE NEW YEAR AS WE MEAN TO GO ON: SUSTAINABLY! WE’RE SO PLEASED TO HAVE MADE ANOTHER STEP FORWARDS IN ACHIEVING OUR GREEN GOALS AND JOINING RECYCLASS. IT’S GREAT TO BE PART OF A GREATER SUSTAINABLE COMMUNITY. PARTNERING WITH RECYCLASS WILL INCREASE OUR UNDERSTANDING OF WHAT WE CAN DO BETTER WHEN DESIGNING NEW PACKAGING." --Krzysztof Krajewski, DIRECTOR PACKAGING SUSTAINABILITY – HYGIENE Krzysztof Krajewski continues to say, “Together, we’ll be rolling out more recyclability assessments and certifications and most importantly, more recyclable packaging will come in near future as a result! The future really does look green". We have a responsibility to do the right thing. Always. And this applies not only to the materials we use in our packaging but also how we work and who we work with. This week, we launched our Sourcing for Sustainable Growth Policy, you can read more about it here. You can find out more about our sustainability activities here or get in touch with us sustainability@reckitt.com
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