Pro-Gest reports its tissue market volumes grew by 25% in 2023; the tissue business unit accounting for 17% of the group's total volumes

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Bologna , January 16, 2024 (press release) –

Pro Gest presents all the innovative solutions for packaging and the tissue sector at the Marca fair in Bologna;
The tissue sector accounts for 17% of the Group's business with volumes and turnover growing by +25% in 2023.

Pro-Gest, the most important Italian paper group, presents its innovative solutions in packaging and in the tissue sector at the Marca fair in Bologna: the latter is a sector which, despite the difficulties of the global market, records a 25% increase in overall volumes for the paper and converting part.

The Tolentino Tissue and World Cart companies , together with the Pro-Gest paper mills, which produce tissue paper for a volume of approximately 120 thousand tons per year, continue their growth in a period that promises to still be unstable in the packaging market. A result that demonstrates the Group's solidity and ability to adapt to the constantly evolving dynamics of the sector. The tissue business unit, made up of paper mills and converting, represented 17% of the Group's total volumes in 2023.

A strong push in the sector dates back to the first Covid and post-pandemic periods. Subsequently, during the energy crisis of 2022, the company adopted a proactive strategy and collaborated with customers and large-scale retail trade in a transparent way, making customers participate in the dynamics taking place. The private label market has reacted by sometimes decreasing margins with the aim of preserving relationships with consumers and acquiring market shares. This strategy has represented an effective response to the needs of the European market and has led to a constant increase in orders over the last three years.

Valentina Zago , head of Communications and responsible for the Packaging Food Contact & Take Away sector of Pro-Gest, commented: "We are not experiencing easy times for consumption and therefore for packaging in general, but we can say that in a context in constant evolution characterized by scenarios of geopolitical tension that influence the markets, our strategy aims to build leadership in the tissue sector with our branded lines and private labels, through dynamism and flexibility. We are thrilled to present at Marca Bologna the most innovative and complete solutions in terms of packaging, paper bags, trays and trays for the food industry and large-scale retail trade and to continue to offer our customers quality service and products that reflect their needs. The 2023 numbers underline how traditional packaging is suffering from the contraction in general consumption, take-away is reducing to pre-2020 volumes and the tissue sector is experiencing a moment of important affirmation for our Group".

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