Metsa Tissue's Tento Complex household paper wins consumer choice award for Best Novelty in Paper program 2022 in both Slovakia and Czech Republic; company changed Tento branded paper to be 100% fresh fiber products, increased thickness and strength

Sample article from our Tissue & Hygiene

June 23, 2022 (press release) –

At Metsä Tissue, we make sure that we take care of the quality of our tissue products and continuously work to improve them. One important quality improvement was made in Žilina mill in Slovakia at the end of 2021, when we changed the last Tento branded household paper to a 100 % fresh fibre product.

“Thanks to this improvement, we increased Tento Complex’s thickness and strength and this is not only seen in the quality parameters, but also our consumers have noticed it. The product was awarded with “The choice of consumers” in the Best Novelty in Paper program in 2022 in both Slovakia and Czech republic. The study was conducted with 2000 respondents as a representative group. We are very proud of this achievement and glad that our consumers value the efforts we make for the good quality of Tento”, says Magdalena Smolinska, Marketing Director, Consumer brands, CEE.

Tento Complex product won also a special award in Slovakia as an Absolute winner, which means that out of all the categories Tento reached the highest numbers of votes. The award included 5000 € voucher for in-store radio support in the 2nd biggest customer in Slovak retail – Tesco Stores Slovakia.

The award was granted by ATOZ Group, supported by Nielsen IQ.

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Further information: Magdalena Smolinska, Marketing Director, Consumer brands, CEE, +48 604752508

Metsä Tissue

Metsä Tissue creates a cleaner everyday life. We are one of the leading tissue paper suppliers in Europe to households and professionals and one of the leading greaseproof paper suppliers globally. 
Our brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in five countries, we employ around 2,500 people. In 2021, our sales totalled EUR 0.9 billion. Metsä Tissue is part of Metsä Group.

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