April 1, 2024
(press release)
–
Katrin, a brand under Metsä Tissue, is at the forefront of delivering sustainable hygiene solutions across the catering and hotel sectors, thanks to its commitment to building strong, enduring partnerships. One such collaboration involves Kurt Müller, a leading wholesaler of hygiene supplies in Germany, and GMS Getränke & Mehr Servicegesellschaft, which have had a 5 year old journey with Katrin this year. This partnership sees over 800 hospitality establishments utilizing Katrin's washroom hygiene products, underscored by the installation of 20,000 Katrin paper dispensers. Andreas Bonzol, GMS's Sales Manager for Hygiene, highlights the enduring five-year collaboration that has cultivated a commitment to efficient, sustainable solutions. "The consulting by Kurt Müller's staff on modern and especially sustainable hygiene solutions in washrooms is exemplary, and the short delivery times of Katrin products to our central warehouse are excellent. We already supply 800 catering businesses with Katrin products and the number is growing every day," Bonzol reflects. Katrin's hygiene solutions are praised for their balance of hygiene efficacy and environmental consideration. Katrin takes the impact on the environment into account at every step in the manufacture of its tissue paper products. With Metsä Tissue’s unique value chain including dedication for sustainable manufacturing practices, Katrin's product range not only meets but sets the highest standards in washroom solutions. Katrin's hygiene papers are certified with the "EU Ecolabel," evidencing minimal environmental impact from production to end use. This commitment is further validated by Metsä Tissue's EcoVadis Platinum rating, placing it in the top 1% of companies evaluated for sustainability. "We are very pleased that our Katrin system range is increasingly finding its way into catering establishments thanks to the competent Kurt Müller hygiene and GMS advice on site and the subsequent delivery service from GMS," says Claudia Naglo, Marketing Manager West Europe, Metsä Tissue. Through collaborative efforts with Kurt Müller and GMS, Katrin continues to strive to expand its footprint in the hospitality sector, with the possibility to equip over 1000 catering establishments. The partnership's strength lies in its comprehensive approach, offering not just products but a complete hygiene solution that includes expert advice and efficient supply, ensuring customer satisfaction and environmental efficiency.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
