Italia Technology Alliance, or ITA Holding, acquires Sadas, an Italian company specializing in system integration and automation solutions and electrification for industrial plants in paper and tissue sectors; A.Celli is best-known brand of ITA Holding

Sample article from our Tissue & Hygiene

LUCCA, Italy , April 18, 2023 (press release) –

The Celli family holding continues its strategic development project and is further strengthened by integrating new skills for automation solutions and industrial integration.

Italia Technology Alliance (ITA Holding) welcomes Sadas Srl, a Lucca-based company specializing in system integration and automation solutions and electrification for industrial plants, into the Group.

The objective of this operation is part of the broader development plan that ITA carries out at a strategic level and which has recently seen the entry of other companies active in the fields of industrial automation, software development and process digitization.

The last of these realities is Sadas srl, a company founded in 2005 with the aim of making skills and know-how available to companies in the Paper & Tissue sector. The company has experienced a growth that has allowed it to expand its reference market, reaching other product sectors such as food & beverage, energy, chemical, nautical and manufacturing in general.

“Sadas represents the perfect example of a district company with strong digital-industrial know-how, which has been able to grow thanks to innovation – comments Mauro Celli, shareholder of ITA Holding. – At the basis of our partnership there is in fact a shared value, first of all the desire to renew and renew ourselves, in order to be increasingly performing in facing the challenges of the global and international market".

The sole director of Sadas Srl will be Luca Brugioni, assisted by the new general manager Flavio Batti. Giuseppe Simonini will be responsible for the commercial department with the usual technical support from Diego Bonvicini, Marco Porta and Luigi Franceschi.

The operation was followed,on behalf of the seller, by the team composed of:

  • Lawyer Andrea Dianda, of the "Dianda Law Firm"
  • Dr. Stefano Cordoni and Dr. Alessia Giometti, of the “Cordoni & Giometti”  associated firm

And, on behalf of the buyer, by the team composed of:

  • Lawyer Francesco Fiumanò, of the ITA Law Firm and member of the “Fiumanò & Partners” law firm
  • Dr. David Ninci, of the Corporate and Management Tax Consultancy Firm "Del Grande Ninci Associati"

Italia Technology Alliance - Company Profile

ITA Holding, of which the best-known brand is A.Celli, is the holding company of the Celli family that includes a series of manufacturers of industrial machinery and technological solutions for the paper, tissue and nonwoven markets as well as other companies active in digital development, IoT, machine learning and AI.

SADAS Srl - Company Profile 

Sadas is a company born in 2005 with the aim of making skills and know-how available and proposing itself as the only reference player for the automation of industrial processes in the paper district. Today Sadas, after having expanded its offer in a plurality of different industrial sectors, is mainly specialized in software development, automation, predictive maintenance and system integration services, certified by the major market players in the field of automation and industrial digitization (ABB, Siemens, Mitsubishi Electric, B&R).

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