ISSA Charities program Cleaning for a Reason welcomes Truly Free as newest sponsor providing clean homes for cancer patients; Truly Free will be donating fully loaded cleaning caddies of non-toxic cleaning solutions

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October 3, 2023 (press release) –

Cleaning for a Reason, an ISSA Charities™ program providing clean homes for cancer patients, is thrilled to welcome Truly Free as their newest sponsor. Truly Free is breaking ground in non-toxic cleaning solutions and is committed to boosting support for cancer patients throughout the United States and Canada.

Truly Free is on a mission to help rid cancer patient homes of harmful chemicals in cleaning products. As part of their sponsorship, Truly Free will be generously donating fully loaded cleaning caddies to help ensure comfort, convenience, and clean, non-toxic homes to those facing cancer. This sponsorship empowers families to safeguard themselves from harmful chemicals while reducing their environmental footprint.

“We firmly believe that everyone, particularly those battling cancer and facing weakened immune systems due to treatment, deserves a safe and non-toxic home environment,” said Stephen Ezell, CEO of Truly Free. “The last thing someone needs while battling cancer is more toxic chemicals in their home. Our collaboration with Cleaning for a Reason allows us to provide an extra layer of comfort and support to those facing cancer and rally behind them and their families as they embark on their healing journey.”

To kickstart their commitment to bringing non-toxic products to cancer patients, Truly Free is launching a “Green to Clean” campaign with Cleaning for a Reason, where cleaning partners will receive one kit for personal use and another to be shared with a cancer patient.

“Truly Free’s commitment to non-toxic cleaning solutions aligns with our mission to create a clean and nurturing environment for cancer patients,” stated Sandy Wolfrum, Director of Development at ISSA Charities. “We are excited to welcome them as a dedicated partner in expanding our support to cancer patients and their families, allowing households to focus on what truly matters—rest, healing, and quality time with loved ones during difficult times.”

“In honor of Breast Cancer Awareness Month in October, we invite you to join us in making a difference,” said Ezell. “Please consider making a donation of any size to Cleaning for a Reason here. Your support will enable this nonprofit to extend the gift of a clean, safe, and healthy home to even more cancer patients during their challenging journey. Together, we can bring comfort and support to those who need it most.”

For more information about Truly Free’s mission, products, or ingredients, visit Follow along using #GreenToClean on Instagram @trulyfreehome and Facebook @trulyfreehome.

View Truly Free’s announcement below.

For more information on Cleaning for a Reason, visit To explore partnership opportunities or make a donation, contact

About Cleaning for a Reason
Cleaning for a Reason partners with over 1,200 residential cleaners to offer free house cleaning to households affected by cancer. Since 2006, the nonprofit and its partners have donated over $17 million in services, assisting more than 50,000 cancer patients. In 2017, Cleaning for a Reason became a part of ISSA Charities, the charitable arm of ISSA, the global cleaning industry association. To apply for services, become a cleaning partner, or support the work of Cleaning for a Reason, please visit

About Truly Free
Truly Free’s revolutionary cleaning products and monthly memberships help create a greener future, not just a clean home. Leveraging over 14 years of experience, Truly Free’s non-toxic formulas have freed over 280,000 homes from harmful chemicals and eliminated 7.8 million single-use plastics, helping protect families and the planet from exposure to harmful, toxic chemicals. Not only does Truly Free help make homes the cleanest clean can be, but consumer purchases support global give-back projects. To date, Truly Free has sold 150,000 Dryer Angels hand-made by women rescued from poverty and trafficking around the world, donating $500,000 in proceeds to their local communities. Named to Inc.’s Best in Business List in the E-Commerce category, thousands of Americans subscribe to popular top sellers Laundry Wash and Every Day Cleaner, available as Starter Kits or Refills monthly to make cleaning easy. For more information about the Truly Free team, products, or ingredients, visit or follow along on Instagram @trulyfreehome and Facebook @trulyfreehome.

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