International toilet paper market will pass US$78.7B by 2030, up from US$53.4B in 2022, with CAGR of 4.4%; growth driven by increased post-COVID-19 pandemic tourism boosting hospitality industry, rising consciousness of personal hygiene, wellbeing: report

Sample article from our Tissue & Hygiene

June 26, 2023 (press release) –

The international market for toilet paper will exceed US78.7 billion by 2030, up from $53.4 billion in 2022, a compound annual grown rate (CAGR) of 4.4%, according to projections in a report from SkyQuest Technology Consulting Pvt. Ltd.

The global market research firm’s report predicted the growth will be driven by increased post-COVID-19 pandemic tourism, resulting in growth in the international hospitality industry, coupled with a rising consciousness of personal hygiene and well-being.

According to SkyQuest’s report, while the demand for one-ply tissue will grow the market due to lower material costs, the two-ply toilet paper segment is projected to exhibit significant growth during the forecast period, with a CAGR of 5.5%. Geographically, North America and specifically the United States are anticipated to maintain a dominant position in the toilet paper market, accounting for a significant market share of more than 44% in terms of revenue in 2022.

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Dan Rivard
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