September 18, 2023
(press release)
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Betco® welcomes Ed Zello to the Marketing Team. He has accepted the position of Director of Skin Care, responsible for enhancing Betco’s hand hygiene program and the development of strategic innovation plans to grow category share. Ed comes to Betco with over 30 years of consumer-packaged goods and business-to-business marketing experience. He worked in multiple marketing roles at a chemical and consumer goods company, specifically responsible for hand soap, air fresheners, soft scrub cleansers, and laundry detergent. During his tenure, Ed launched the first and number-one selling foam soap in the United States retail market, plus an award-winning commercial hand hygiene dispensing system. Most recently, Ed spent 5 years in sales as National Accounts Director. As our new Director of Skin Care, he looks forward to leveraging his experience into dynamic growth at a commercially focused company with such a positive team culture. Ed resides in Bozeman, Montana, with his wife and 3 children. He loves to hike, cross-country ski, mountain bike, and take canoe trips. Standing at 6 feet, 7 inches, Ed is a former basketball player at Ball State and Indiana University – Purdue University Indianapolis. Welcome to the team, Ed!
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