GP reports US$500M Brawny paper towel project is showing significant headway at its Broadway facility in Green Bay, Wisconsin, a year into construction; project centers on new machine using through-air-dried technology for improved softness and absorbency

Sample article from our Tissue & Hygiene

GREEN BAY, Wisconsin , August 17, 2023 (press release) –

New jobs. State-of-the-art equipment. More sustainable infrastructure. 

A year into construction, the Brawny® project is showing significant headway at Georgia-Pacific's Broadway facility in Green Bay, Wisconsin.

At the center of the investment is a new paper machine using through-air-dried (TAD) technology. A TAD machine utilizes the process where hot air is passed through the paper web to dry it, resulting in improved softness and absorbency. The new TAD machine will produce thousands of tons of paper that will be converted into millions of cases of Brawny® paper towels and other premium private-label brands. 

The investment will create at least 100 new jobs to operate the new complex, in addition to the mill’s 850 current employees, and significantly enhance the company’s retail consumer tissue and towel business.

"This truly is an investment in our customers and consumers who value the quality of our products,” said Christian Fischer, Georgia-Pacific president, and CEO. “We appreciate the local community, Brown County, state officials, and all of our employees’ hard work and efforts to continue making our Green Bay Broadway mill more competitive for the long term.”


To continue the facilities' sustainable reuse of stormwater in the paper-making process, contractors have extended the stormwater sewer infrastructure by 10,000 feet. 

A rendering of Georgia-Pacific's $500 million expansion at the Broadway mill in Green Bay.

A rendering of Georgia-Pacific's $500 million expansion at the Broadway Mill in Green Bay.

The Green Bay Broadway mill currently operates seven paper machines and several converting operations to make bath tissue, paper towels, napkins, and facial tissue for retail and away-from-home use. The capital investment at the company's Green Bay facilities has totaled more than $700 million since 2006.

Georgia-Pacific operates seven facilities and employs nearly 2,100 people with total annual compensation and benefits of more than $400 million in Wisconsin.

The project is expected to be completed in 2024. 



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