Freudenberg Home and Cleaning Solutions' Professional division acquires Vermop, following approval from antitrust authorities; Vermop offers modular cleaning systems and products for professionals, will complement Freudenberg's Vileda Professional brand

Sample article from our Tissue & Hygiene

WEINHEIM , July 14, 2023 (press release) –

The Professional division of Freudenberg Home and Clean-ing Solutions, which includes the Vileda Professional brand, took over Vermop on 10 July 2023.

  • Vermop becomes part of Freudenberg Group
  • Acquisition strengthens growth course of the Professional Division

The Professional division of Freudenberg Home and Cleaning Solutions, which includes the Vileda Professional brand, took over Vermop on 10 July 2023. The contract for the acquisition had been signed back on May 17, 2023. The antitrust authorities have now approved the transaction.

Headquartered in Weinheim, Germany, Freudenberg Home and Cleaning Solutions, is one of the eleven business groups of the globally active Freudenberg Group. “We are delighted that this acquisition will enable us to successfully continue our national and international growth strategy and tap into new potential,” said Karin Overbeck, CEO of Freudenberg Home and Cleaning Solutions. “We complement each other perfectly in terms of our focus, thus creating a strong national player in the German market with very good international prospects,” explained Isabel Merkel, President Professional at Vileda Professional. All Vermop businesses will continue to operate as usual. The full integration of the brand into the group is to be implemented in the course of the coming year.

Vermop, with its nearly 330 employees, offers modular cleaning systems and products for cleaning professionals that are well established on the market. The company that has its headquarters in Gilching near Munich and production facilities in Wertheim, Baden-Württemberg, has a strong culture of customer proximity and is highly innovative. Vermop had sales of around EUR 46 million in 2022.


Press contact

Martina Muschelknautz

External Communications & Media Relations

Freudenberg & Co. KG
Hoehnerweg 2-4
69469, Weinheim

+496201806637 Contact form


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