Betco welcomes Kellen Lenihan as Regional Sales Director for the Mountain West region, which includes Colorado, Montana, Wyoming and Utah

Sample article from our Tissue & Hygiene

September 27, 2023 (press release) –

Kellen Lenihan joins the Betco® Sales Team as Regional Sales Director for the Mountain West region. He is responsible for the execution of Betco’s sales strategies to drive revenue growth and market share within his region, which includes Colorado, Montana, Wyoming, and Utah. Kellen is most looking forward to helping grow the West division through all the exciting opportunities and innovations that Betco has created.

Kellen has worked in the janitorial and sanitation industry for the past 10 years as a distributor sales rep. He has experience as an equipment specialist and a laundry/warewash specialist as well. He will bring current relationships with end users to his new role.

Originally from Omaha, Nebraska, Kellen currently resides in Denver, Colorado, where he played college basketball. He loves to golf and enjoys watching all sports. He is also a proud new dad to a beautiful 5-month-old girl.

Welcome to our team, Kellen!


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Dan Rivard
Dan Rivard
- VP Market Development -

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