Wiltopia is Playmobil's first toy range to be made from an average of more than 80% sustainable material, including biobased plastics and PCR plastics; toymaker and its plastics recycling partner Coolrec release a video to explain how it works

Sample article from our Sustainability & Social Responsibility

MILTON KEYNES, England , August 12, 2022 (press release) –

Video

 

The blue planet we all live on is already 4.6 billion years old. New species of animals and plants are still being discovered every day, yet it can be hard to grasp just how endlessly fascinating the Earth and its diverse inhabitants really are. With the new PLAYMOBIL Wiltopia product range, children can discover our planet Earth, its special features and its inhabitants. Without dry facts, but with a huge amount of fun and sustainable materials in proven PLAYMOBIL quality! PLAYMOBIL and plastics recycling partner Coolrec show exactly how this works in their explainer video, which is being released to coincide with the product range’s launch.

Durable quality – environmentally friendly design

Wiltopia is the first product range from PLAYMOBIL to be made from an average of over 80 percent sustainable material. PCR plastics – i.e. plastics which have already been used by consumers and then fed back into the recycling loop – as well as bio-based plastics are used. This conserves virgin resources and, above all, protects the environment by giving used materials a second life. All new items in the Wiltopia range naturally meet PLAYMOBIL’s proven quality standards.

From old fridges to new PLAYMOBIL sets

But how does that work exactly? PLAYMOBIL and recycling specialist Coolrec, a Renewi subsidiary, have produced a video to answer this. In a child-friendly way, it shows how the Wiltopia articles are made from the recycled plastics that Coolrec obtains from discarded refrigerators. Pretty cool and very good for the planet! In the spirit of a true transition towards a circular economy, materials that are no longer needed in the discarded refrigerators are liberated for a second life. The remaining plastics from the refrigerators are then shredded and processed into flakes. After advanced mechanical recycling techniques the flakes are turned into Coolrec granulate, which can be used to make just about anything! Like all the animals and playsets in the new PLAYMOBIL Wiltopia range and much, much more!

Animal play and collecting fun

Wiltopia is all about growing up in a world where animals and nature are respected and protected. Imparting knowledge is vital for this – children can only value, love and protect what they know. Starting from July, 27 sets with animals from all over the world will provide lots of collecting and playing fun, combined with an extra helping of knowledge. In addition to the movable animal figures, each animal set contains accessories to immediately open up creative role-play, as well as a collectible animal card with exciting facts about that animal species. The QR code on the collectible card leads to more content in the web app – not only is there an audio clip with child-friendly information on their favourite animal, but also the option to project the animal directly into their home via the AR feature. Who hasn’t always wanted a selfie with a giraffe?

We live in a breath-taking world filled with countless species that are worth loving and protecting. Wiltopia not only awakens and deepens a fascination for our big blue planet: the product range also imparts knowledge in a child-friendly way and makes complex connections from everyday life and our world accessible. The innovative material from Coolrec and the range’s educative approach bring real added value to the child’s room. In their collaborative explainer video, PLAYMOBIL and Coolrec emphasise the importance of recycling and show in an exciting way how important new approaches to materials are for the continued existence of the Earth and its wildlife.

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Dan Rivard
Dan Rivard
- VP Market Development -

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