Tencel supplies Lyocell fibers to Turkey-based fashion brand MUUN for new capsule collection, which is designed using fabrics containing 100% biodegradable fibers

Sample article from our Sustainability & Social Responsibility

ISTANBUL , October 17, 2022 (press release) –

TENCEL™ partnered with MUUN, a Turkish fashion brand celebrating sustainability, femininity, and sophistication, and Creative Director Hande Can, to launch a capsule collection in Istanbul during a special event at Momo Bebeköy. The collaboration, titled “TENCEL™ x MUUN designed by Hande CAN”, is inspired by the colors of nature and built on the concept of regeneration through giving back to nature. The intricate design of the collection showcases how the colors of nature can seamlessly meld with the timeless design of the elegant pieces. The TENCEL™ branded lyocell fibers used in the collection bring nature to life on your skin, through its botanic origins.

While sustainability is a key priority for the “TENCEL™ x MUUN designed by Hande CAN Collection”, comfort, longevity, and functionality are also top of mind. Designed using fabrics containing 100% biodegradable fibers, including TENCEL™ Lyocell fibers, the collection embraces sustainability at every stage of production and reflects the elements found in nature, leaving a gentle touch on the skin with ultimate softness and comfort. The collection was also created consciously using classic designs to ensure that the pieces can be worn through every season, addressing the issue many ‘trendy’ designs face nowadays of going out of style, and also enhancing the sustainability of the pieces.

“We are delighted to partner with MUUN, a leading sustainable brand in Turkey, and Creative Director Hande Can, on our exciting new collection which is inspired by nature,” said Pervin Ardahanli, Marketing & Branding Specialist, Turkey, Africa and CIS at Lenzing. “Our TENCEL™ brand is celebrating its 30th year of fiber innovation and this special collection demonstrates how far we have come in terms of sustainable fashion expansion in Turkey with unique designer and brand collaborations.”

The timeless collection demonstrates the harmony between TENCEL™ and MUUN’s shared philosophy of catering to the needs of the world and creating a positive change through collaboration. This shared mission empowered TENCEL™ and MUUN to work together with Creative Director Hande Can to create a special collection that pushes Turkey’s fashion sector further in the right direction – a direction that makes sustainability more mainstream without compromising on quality.

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Jason Irving
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