September 15, 2022
The mass balance approach is a calculation-based principle. Renewable feedstocks derived from organic waste or vegetable oils are mixed with fossil feedstock in the production process. By keeping track of the quantities throughout the entire production chain, the recycled or renewable raw material can be allocated to specific products. Independent bodies audit the allocation, i.e., how the volumes of sustainable raw material are assigned to the final product.
The benefits of the mass balance principle are significant. The raw materials remain unchanged in terms of properties and benefits, including compliance with food contact regulations. Manufacturers can process them with their existing methods. And consumers can use the products as they would use our traditional products, with all the same high qualities and benefits. The whole value chain contributes to a total reduction of fossil feedstock inputs and greenhouse gas emissions.
"From now on, at least 20% of the plastic in our SmartStore™ Compact products is linked to an ISCC+ certified bio-based source. By choosing an ISCC+ certified product, you help us and the entire plastics industry to move towards better plastic, one product at a time. SmartStore™ Compact is a choice for the environment," adds CMO
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