Metsa Group joins Ellen MacArthur Foundation, a global circular economy network that brings together business, innovators, universities to build and scale a circular economy; Metsa seeks to learn, share insights, best practices on wood-based circularity

Sample article from our Sustainability & Social Responsibility

June 20, 2022 (press release) –

Metsä Group has joined the world's leading circular economy network by signing its membership with the Ellen MacArthur Foundation. The network brings together business, innovators, universities, and thought leaders to build and scale a circular economy.

‘In building a more circular society, collaboration is key. By joining the network we can learn insights and best practices from others and share our own experience on wood-based circularity. We are looking forward to active cross-sectoral interaction’, says Maija Pohjakallio, VP for Climate and Circular Economy at Metsä Group.

This new collaboration is in line with Metsä’s strategic goal of the development of a fossil free circular economy. The full use of production side streams, fossil-free mills and a 25% increase in the efficiency of process water are examples of Metsä’s strategic 2030 sustainability targets. The foundation of all Metsä’s operations is that nature is respected: the wood raw material originates from sustainably managed northern forests and is used smartly. Industrial synergies are created within the Group and together with partners. For example, Metsä operates a bioproduct mill based on an ecosystem concept and has carried out collaborative projects in which wooden Kerto® LVL elements are used in building demountable houses.

The UK-based Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government, and academia, globally. A circular economy tackles some of our biggest global challenges like climate change and biodiversity loss by eliminating waste and pollution, circulating products and materials (at their highest value), and regenerating natural systems.

‘The circular economy is not just about recycling and improved waste management, instead the key is to optimize the flows of materials, energy and data as well as value creation from the entire system’s perspective. To ensure system-level change it is crucial to reinforce the collaboration and dialogue between different stakeholder groups ’, Pohjakallio concludes.


For further information, please contact:
Maija Pohjakallio; VP, Climate and Circular Economy,

Metsä Group

Metsä Group is leading the way in advancing the bioeconomy. We invest in growth, bioproduct development and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, as well as tissue and greaseproof papers.

Metsä Group’s annual sales amount to approximately EUR 6 billion, and we have around 9,500 employees in 30 countries. Our international Group has its roots in the Finnish forests: our parent company is Metsäliitto Cooperative which is owned by nearly 100,000 forest owners. 

Follow Metsä Group: Twitter  LinkedIn  Facebook  YouTube  Instagram  Slideshare 

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order sustainability & social responsibility coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.