Blastr Green Steel appoints Maria Lundell as EVP People & Culture, effective Aug. 1; Lundell joins Blastr from Stora Enso Oyj where she has served as SVP, People & Culture in the Paper Division since 2017

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July 5, 2023 (press release) –

Maria Lundell (Master of Arts) will join the Blastr Green Steel Management Team as EVP People & Culture at Blastr Green Steel as of August 1, 2023.

In her role, Maria will drive Blastr´s organizational development by building a sustainable culture. This includes developing and implementing strategies to attract, retain, and engage talent that shares the company's values and identifies with Blastr´s purpose to contribute to a sustainable future and a healthier planet.

“I´m very pleased to have Maria join our leadership team. With her deep experience in developing HR functions in international organizations, she´s a perfect fit to lead efforts to create a diverse and inclusive workplace culture based on our values of innovativeness, transparency, dependability, and challenging the status quo. With Maria leading our people and culture initiatives, I`m confident that we will be able to attract and retain top talent and create a workplace culture that supports our mission”, says Hans Fredrik Wittusen, CEO of Blastr Green Steel.

Maria joins Blastr from Stora Enso Oyj where she has served as SVP, People & Culture in the Paper Division since 2017.

“I am excited to join the Blastr team on its journey to decarbonize the steel value chain and be a part of its sustainable, valuable growth story. This is a fantastic opportunity to develop something new in a highly talented team. I would like to thank Hans Fredrik for trusting me and for the possibility to be involved in this dynamic undertaking”, says Maria Lundell.

For more information, please contact:
General media inquiries regarding the Blastr Green Steel Project:
Minna Sundelin, Communications Advisor to Blastr
Fama Consulting Oy Ltd, +358 40 582 2750,

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