Baby care and feminine hygiene brand Eco by Naty announces recent awards; brand won UK Loved by Parents Awards for best premium nappy, named best plant-based disposable diaper by US-based Babycenter and awarded best eco-products 2022 by French Magic Maman

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UK , September 9, 2022 (press release) –

Humble Group AB's (publ) ("Humble") brand Eco by Naty is a pioneer and market disruptor within the eco-friendly baby- and feminine hygiene market. The Company has a market leading position within eco-diapers and has further expanded its offering to include innovative compostable products in e.g., intimate care and skin care.

Eco by Naty's eco products have recently won several awards, being recognized as the best eco products in several categories by consumers in the UK , US and France . The Company won the UK Loved by Parents Awards for the "best premium nappy", the US-based Babycenter has awarded them for having the "best plant based disposable diaper" and French Magic Maman has awarded the Company's eco-diaper for being one of the "best eco-products 2022".

The awards are in recognition of Eco by Naty's well-positioned and high-quality products, where a focus on the end consumer is an integral part of the company's strategy for continued growth in existing and new markets.

For further information, please contact:

Simon Petrén, CEO, Humble Group AB

Tel: +46 70 999 94 55

E-mail: simon.petren@humblegroup.se

The information in this press release has been published by the above contact person, at the time specified by Humble Group 's news distributor Cision at the time of publication of this press release.

About Humble

Humble Group is a Swedish food-tech and FMCG-group, supplying the next generation of products that are good for people and the planet. Humble targets the segments of foodtech, eco, sustainability and vegan to drive high organic growth, acquisitions and utilize synergies in the different operation entities: Brands, Distribution, Manufacturing and Ingredients and R&D. Humble's technology solutions, refined through scientific research and extensive market experience, facilitate new formulations and recipes that improve the taste and texture of the next generation of sugar-reduced, sustainable and vegan products. For more information visit www.humblegroup.se

Humble is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE. FNCA Sweden AB is Humble's certified adviser. Tel: 08-528 00 399 E-mail: info@fn.se

Forward-looking statements

This press release contains forward-looking statements that reflect Humble's intentions, beliefs, or current expectations about and targets for Humble's future results of operations, financial condition, liquidity, performance, prospects, anticipated growth, strategies and opportunities and the markets in which Humble operates. Forward-looking statements are statements that are not historical facts and may be identified by words such as "believe", "expect", "anticipate", "intend", "may", "plan", "estimate", "will", "should", "could", "aim" or "might", or, in each case, their negative, or similar expressions. The forward-looking statements in this press release are based upon various assumptions, many of which are based, in turn, upon further assumptions. Although Humble believes that the expectations reflected in these forward-looking statements are reasonable, it can give no assurances that they will materialize or prove to be correct. Because these statements are based on assumptions or estimates and are subject to risks and uncertainties, the actual results or outcome could differ materially from those set out in the forward-looking statements as a result of many factors. Such risks, uncertainties, contingencies, and other important factors could cause actual events to differ materially from the expectations expressed or implied in this release by such forward-looking statements. Humble does not guarantee that the assumptions underlying the forward-looking statements in this press release are free from errors nor does it accept any responsibility for the future accuracy of the opinions expressed in this press release or any obligation to update or revise the statements in this press release to reflect subsequent events. Readers of this press release should not place undue reliance on the forward-looking statements in this press release. The information, opinions and forward-looking statements that are expressly or implicitly contained herein speak only as of its date and are subject to change without notice. Neither Humble nor anyone else undertake to review, update, confirm or to release publicly any revisions to any forward-looking statements to reflect events that occur or circumstances that arise in relation to the content of this press release, unless it is not required by law or Nasdaq Stockholm's rule book for issuers.

https://news.cision.com/se/humble-group-ab/r/eco-by-naty-s-products-are-recognized-as-the-best-eco-products-in-several-categories-in-the-uk--us-a,c3628783

https://mb.cision.com/Main/5651/3628783/1625083.pdf

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- VP Market Development -

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