Alupro launches its first Impact Report, which tracks progress of its vision to achieve a 100% recycling rate for aluminum packaging; report summarizes organization’s major educational campaigns along with impact of the UK Aerosol Recycling Initiative

Sample article from our Sustainability & Social Responsibility

November 20, 2023 (press release) –

Alupro, the aluminium packaging recycling organisation, has launched a new report demonstrating the national impact of its pioneering educational initiatives. The Alupro Impact Report details activity delivered during 2022, explores the outcomes of its latest campaigns and tracks progress towards its goal of achieving a 100% recycling rate for aluminium packaging.

Crucially, the report explains how the achievements of Alupro’s members contribute to two of the major sustainability challenges faced by the world today; climate change driven by carbon emissions as well as the well-established fact that globally we use too many resources. This report shows how the simple act of recycling aluminium packaging contributes significantly to tackling these issues.

Alongside providing a snapshot of the UK’s aluminium industry, the report clarifies Alupro’s vision and measures the impact of its initiatives. Indeed, detailed analysis of campaigns including Every Can Counts, Metal Matters and Foil in Love with Recycling reveals a reach of more than 26 million people across the UK.

The document also analyses the activities of the UK Aerosol Recycling Initiative, which brings together key businesses from across the aerosol supply chain to drive higher recycling rates. Activity within the past 12 months includes identifying an accurate recycling baseline and launching a pioneering roadmap to higher aerosol recycling.

Tom Giddings, executive director at Alupro, commented: “We’re delighted to have launched our first impact report to provide further insight into the work we deliver. As a member organisation, it’s important to demonstrate how we’re working to achieve our goals and the progress we’re making.

“Last year, our campaigns reached millions of households. The education programme competitions we ran received more than 1,116 entries and we inspired thousands of consumers through our events activities and our social media programmes. This is positive progress towards increasing awareness of best practice recycling and inspiring behavioural change.

“While our campaigns last year proved hugely successful, we’re not resting on our laurels. Instead, we’re working hard to build upon these foundations, improve national education when it comes to aluminium packaging recycling, fight for effective policies and continue to deliver upon our responsibility as the voice of the industry.”

To read or download Alupro’s impact report in full, visit:


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