Target to offer annual Shipt membership to customers who create a baby registry on Target.com, have up to US$200 worth of products on that registry purchased

Sample article from our Retail & Omnichannel

May 2, 2023 (press release) –

Welcoming a baby means a growing family - but it can also mean a growing list of responsibilities along with a new normal.  That’s why Shipt and Target are helping new parents this summer with a limited-time offer. From now through July 1, 2023, Target Circle parents-to-be can create a Target baby registry on Target.com, and once $200 worth of products have been purchased from the registry by the end of September, Target Circle members qualify for a Shipt annual *membership (valued at $99). Customers will be prompted via email to create their Shipt profile. Not a Target Circle member? It is free and easy to join, click here for more information. 

As part of Shipt’s annual membership, customers can receive free delivery on all orders over $35 and have access to exclusive membership benefits such as Preferred Shoppers, Dietary Preferences, and more. 

Baby-related items are among the top-selling products for Shipt customers, with tens of thousands of items such as baby wipes packs and diapers delivered from Target stores in 2022 alone. Other items that top the most-ordered list are nutritional products for little ones and training underwear, showing the ever-evolving needs of families and the value a Shipt membership brings throughout all stages of life. 

As new parents prepare for the future, Shipt is here to support them, alongside a curated selection of trusted retail partners like Target, with high-quality, reliable delivery of the products they need, want, and don’t even know they need yet. Here’s to growing together. 

Learn more about this offer here

*Free membership offer is valid for one year.

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