September 20, 2022
(press release)
–
What we didn’t know was who was benefiting from those additional jobs — until now. New research released today by Dr. Robert Kulick of National Economic Research Associates, Inc (NERA) shows that a disproportionately large number of those 186,000 grocery jobs — from cashiers to bakers to deli workers — have gone to underrepresented and economically disadvantaged populations, including women, seniors, and workers without college degrees. For example, the research found that Instacart has created 113 jobs for women for every 100 jobs created for men, representing 12% greater female representation than in the grocery industry overall (101 jobs for women per 100 jobs for men) and 19% greater than in the U.S. economy at large (95 jobs per 100). Since its founding in 2012, Instacart has helped create nearly 100,000 grocery jobs for women. Similarly, senior workers (65+) account for 15% of the grocery jobs created by Instacart, compared to 7% for the grocery industry overall and 6% representation in the broader U.S. economy. Workers without higher education accounted for 95% of jobs created by Instacart — compared to 86% for the industry overall and 77% across the broader economy. These employment opportunities with lower barriers to entry are especially important during difficult economic times — including the current retraction that started with the pandemic — as jobs for workers without higher education are harder to come by, research shows. “Our analysis shows that Instacart has not only created new employment opportunities in the grocery industry, but in the process, the company has increased the representation of women, seniors and non-college-educated individuals across the sector’s workforce,” Dr. Kulick said. “This Instacart Effect — the causal relationship between Instacart’s growth and the growth of the grocery industry — is greatly benefiting grocers, workers, customers, and local economies.” We’re proud to help our retail partners serve their customers, grow their businesses, and create local jobs, and are humbled by the NERA research. We’re excited to continue helping grocers expand the important impact they make in their communities every day.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.