Macy’s names Sharon Otterman as chief marketing officer; Otterman most recently served as CMO at Caesars Entertainment, where she launched Caesars Sportsbook, a new sports betting brand in the US

Sample article from our Retail & Omnichannel

NEW YORK , November 28, 2023 (press release) –

Macy’s, Inc. (NYSE: M) today announced that Sharon Otterman has been named chief marketing officer of Macy’s. Sharon will begin leading the company’s marketing organization starting on Monday, December 11, reporting to Tony Spring, president and CEO-elect, Macy’s, Inc.

In this role, Sharon will lead Macy’s strategic marketing, spearheading the company's brand evolution and build awareness, engagement, and loyalty amongst all customer segments. This includes brand activation, campaign advertising and content planning, creative, visual merchandising, branded entertainment, and media strategy for the Macy’s brand. She also will be responsible for leading and building upon Macy’s iconic experiences, including the Thanksgiving Day Parade, Macy’s July 4th Fireworks and annual Spring Flower Show.

“Sharon brings a diverse background in media, entertainment, and digital transformation to Macy’s. We are excited to leverage her expertise to bring more retail theater across our shopping experiences. She is a passionate strategist and has a successful track record of evolving brands, developing creative marketing campaigns, and driving profitable growth. We look forward to having Sharon as part of our leadership team,” said Tony Spring, president and CEO-elect, Macy’s, Inc.

Sharon has more than 25 years of experience leading marketing and transforming brands for Fortune 500 companies across entertainment, media, and sports industries. Most recently, Sharon served as CMO at Caesars Entertainment, where she launched Caesars Sportsbook, a new sports betting brand in the U.S., and enhanced the sports betting and gaming brand experience. Prior to Caesars Entertainment, she served as EVP and CMO at Madison Square Garden Company, was CMO for NBCUniversal’s News Division, and was also the VP of marketing at ESPN. Earlier in Sharon’s career, she pioneered creative and media campaigns at top advertising agencies.

Sharon has a B.S. in Corporate Communications from Ithaca College and graduated from the Executive MBA Program at New York University.

About Macy’s, Inc.

At Macy’s, Inc. (NYSE: M), we are a trusted source for quality brands at great values from off-price to luxury. Across our iconic nameplates, including Macy’s, Bloomingdale’s and Bluemercury, we help our customers express their unique style and celebrate special moments, big and small. Headquartered in New York City, we operate one of retail’s largest e-commerce businesses integrated with a nationwide footprint to deliver the most convenient and seamless shopping experience. Our purpose is to create a brighter future with bold representation – so we can realize the full potential of every one of us. For more information, visit macysinc.com.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose—to create a brighter future with bold representation that empowers more voice, choice, and ownership for our colleagues, customers, and communities.

Media – Julissa Bonfante
communications@macys.com

Investors – Pamela Quintiliano
investors@macys.com

Source: Macy’s, Inc.

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