Macy’s names Massimo Magni as chief customer and digital officer, effective Aug. 21; Magni is a 20-year veteran of McKinsey & Co., will be responsible for guiding long-term vision, growth of company's digital business

Sample article from our Retail & Omnichannel

NEW YORK , August 17, 2023 (press release) –

Macy’s, Inc. (NYSE: M) today announced that Massimo (Max) Magni has been named chief customer and digital officer. Max will begin leading the company’s customer and digital organization on Monday, August 21, reporting to Tony Spring, president and CEO-elect, Macy’s, Inc.

In this role, Max will guide the strategic long-term vision and growth of Macy’s, Inc.’s digital business, aligned on customer-centric strategies that leverage data and analytics to enhance the consumer journey across touchpoints. These include the company’s e-commerce sites, mobile apps, marketplace, loyalty, and gift registry programs – all focused on presenting great products and differentiated experiences that provide customers with more choice, discovery and inspiration. At the center of the customer journey, this team enables seamless, personalized, convenient engagement across the digital platforms of Macy’s and Bloomingdale’s and in-store with mobile app enhancements that make shopping more relevant and interactive.

“I’m excited to welcome Max to Macy’s, Inc. He brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimization, e-commerce and digital analytics transformation makes him a great fit for the organization,” said Tony Spring, president and CEO-elect, Macy’s, Inc.

With extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality, and grocery; Max brings best-in-class e-commerce/digital transformation practices to Macy’s, Inc. A more than 20-year veteran of McKinsey & Company, Inc., he was most recently a senior partner co-leading McKinsey’s NeXT Commerce and the global leader of the Consumer Growth Practices helping clients develop customer-centric and data-driven initiatives to drive profitable and sustainable growth.

Max has a B.S. in International Economics from Università Commerciale Luigi Bocconi and an MBA from Harvard Business School.

About Macy’s, Inc.

At Macy’s, Inc. (NYSE: M), we are a trusted source for quality brands at great values from off-price to luxury. Across our iconic nameplates, including Macy’s, Bloomingdale’s and Bluemercury, we help our customers express their unique style and celebrate special moments, big and small. Headquartered in New York City, we operate one of retail’s largest e-commerce businesses integrated with a nationwide footprint to deliver the most convenient and seamless shopping experience. Our purpose is to create a brighter future with bold representation – so we can realize the full potential of every one of us. For more information, visit

Media – Orlando Veras

Investors – Pamela Quintiliano

Source: Macy’s, Inc.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order retail & omnichannel coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.