Joe V’s Smart Shop by H-E-B opens in Katy, Texas

Sample article from our Retail & Omnichannel

December 8, 2023 (press release) –

New store is the company’s 10th location in the Houston area

H-E-B is excited to announce the opening of Joe V’s Smart Shop by H-E-B in Katy, the 10^th location in the Houston region. At 55,000 square feet, the Joe V’s Smart Shop Katy store will deliver the high-quality, fresh products H-E-B is known for at even lower prices with an assortment that’s uniquely curated for the Katy community.

“We’re excited that our Joe V’s Smart Shop store is now open to serve customers in Katy with top-quality service and selection,” said Trini Cardenas, a 26-year Partner and the store’s Top Store Leader. “This is our tenth location to open in the Houston area, and we look forward to bringing this proud H-E-B brand to more Texans in the future.”

The store at 4107 N. Fry Rd. in Katy will be open seven days
a week from 7 a.m. to 10 p.m.

At Joe V’s Smart Shop, customers will find many of the same conveniences and departments with the high-quality, fresh products H-E-B is known for including:

Large produce department with Texas-grown selections delivered daily and a wide assortment of fresh-cut, ready-to-serve fruits and vegetables.
A wide variety of fresh in-store cut meat, chicken, and seafood options, including the $20 bundle boxes and Texas-sized Club Packs.
Bakery featuring in-store made tortillas, bolillos, pastries, and breads.
Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more.
H-E-B Meal Simple selection with fresh, convenient chef-inspired meals.
Expansive Latino cheese selection.
Selections in grocery and general merchandise departments including dairy, frozen foods, seasonal items, cookware, small appliances, and toys.
Several options for nutritional supplements, medications, personal hygiene, and baby essentials.
Convenient self-checkout lanes.

The store at 4107 N. Fry Rd. in Katy will be open seven days a week from 7 a.m. to 10 p.m.

At Joe V’s Smart Shop, customers will find many of the same conveniences and departments with the high-quality, fresh products H-E-B is known for including:

Large produce department with Texas-grown selections delivered daily and a wide assortment of fresh-cut, ready-to-serve fruits and vegetables.
A wide variety of fresh in-store cut meat, chicken, and seafood options, including the $20 bundle boxes and Texas-sized Club Packs.
Bakery featuring in-store made tortillas, bolillos, pastries, and breads.
Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more.
H-E-B Meal Simple selection with fresh, convenient chef-inspired meals.
Expansive Latino cheese selection.
Selections in grocery and general merchandise departments including dairy, frozen foods, seasonal items, cookware, small appliances, and toys.
Several options for nutritional supplements, medications, personal hygiene, and baby essentials.
Convenient self-checkout lanes.

In honor of the grand opening and in the company’s spirit of giving, Joe V’s Smart Shop enlisted the community to nominate schools within the Cypress-Fairbanks ISD and Katy ISD deserving of donations via a social media contest. Donations totaling $30,000 to six schools were given to Robinson Elementary, Brosnahan Elementary, Thornton Junior High, McRoberts Elementary, Rhoades Elementary, and Cardiff Junior High. The winning schools, Cardiff Junior High and Brosnahan Elementary were each presented with a $10,000 gift. The other schools were gifted $2,500 each. An additional $5,000 gift was presented to Katy Christian Ministries, a social service nonprofit serving Katy and West Houston.

Joe V’s Smart Shop is an innovative price format that delivers a uniquely curated assortment of community focused products, and many of the high-quality fresh products H-E-B is known for at even lower prices. Joe V’s Smart Shop is committed to delivering the lowest prices in the marketplace with the highest quality fresh products for its customers, also fondly known as Smart Shoppers.

A proud H-E-B brand Joe V’s Smart Shop offers a price-conscious shopping experience and provides customers the best H-E-B has to offer. Each store is typically 55,000 square feet in size and employs about 180 Partners. Joe V’s Smart Shop launched in 2010 and currently employs more than 1,650 Partners across 10 stores in the Houston area.

Continuing its expansion in the DFW Metroplex, H-E-B announced plans earlier this year to open two Joe V’s Smart Shop by H-E-B stores in Dallas, the first locations the multi-format retailer will open outside the Houston area. The store at 4101 W. Wheatland Road near Highway 67 is expected to open in late summer 2024. The other location at 5204 S. Buckner Blvd. at the corner of Buckner Blvd. and Samuell St. is expected to open by spring 2025.

As a multi-format retailer, H-E-B operates Central Market stores across Texas, as well as Joe V’s Smart Shop, and Mi Tienda stores. In addition, H-E-B also operates Favor Delivery, an on-demand delivery service that serves hundreds of communities throughout the state.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.