Instacart's catering software unit FoodStorm signs over a dozen grocers to use its order management system ahead of holiday season; new customers include Fareway Stores, all Good Food Holdings banners, Plum Market, Edward’s Food Giant, Stew Leonard’s

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September 27, 2022 (press release) –

FoodStorm Order Management System helps grocers manage prepared food offerings, streamline in-store operations

FoodStorm, which provides grocery-tailored catering software, announced today that over a dozen additional grocers have signed on to use its SaaS order management system (OMS) to manage their catering and prepared foods offerings. New FoodStorm customers include Fareway Stores, all five Good Food Holdings banners (Bristol Farms, New Seasons Market, Lazy Acres, New Leaf Community Markets and Metropolitan Market), Plum Market, Edward’s Food Giant and Stew Leonard’s.

“Throughout our discussions with grocery retailers this year, the theme of a very busy holiday season keeps emerging, with higher demand for holiday catering than ever before. We are extremely excited to be working with these grocers to implement new or enhanced systems so they can realize their business’s full potential during peak season.”

Rob Hill, GM of Order Ahead at Instacart

Although catering and prepared foods can be among a grocer’s most profitable offerings, most grocers still manage these orders using spreadsheets, paper order forms and sticky notes, or they have a piecemeal digital infrastructure that isn’t scalable or sustainable. Their existing e-commerce, inventory and POS systems don’t support the complexities of catering and prepared foods, including managing departmental production, lead times and in store pickup and delivery. For large grocers, these offerings often extend across multiple store locations, can include items from multiple departments (e.g., deli, bakery, produce, grocery items), and are ordered across multiple channels including online, in store kiosk, or by phone and email.

That’s where FoodStorm comes in. The FoodStorm solution covers omni-channel ordering, order management, payment, reporting and integrates easily with a large variety of third-party systems including POS. FoodStorm can provide a catering specific e-commerce website to match the grocer’s brand, order and production management, PCI-compliant payment processing, CRM tools to market and grow their business, and rich reporting features with a live business dashboard. And now as a part of Instacart, FoodStorm is helping power Carrot Order Ahead, enabling retailers to build a comprehensive online catering ordering and delivery experience for both their customers and in-store teams.

Earlier this year Stew Leonard’s launched their FoodStorm system and have seen incredible performance.

“Since going live with FoodStorm, as a company we’ve increased our orders by 70%. Our first holiday with FoodStorm was a record-breaking Easter, where we saw an increase of 15% of our orders versus last year, which was easily manageable using the FoodStorm resources.”

Diana Correia, Catering Manager at Stew Leonard’s

Learn additional details on Stew Leonard’s catering operations, implementation experience and business growth from their recent video case study.

FoodStorm is in use at hundreds of sites and is used by grocers, caterers and corporate dining operations around the world.

About FoodStorm

FoodStorm provides grocery-tailored catering software to help them manage their prepared foods offerings across multiple departments and locations, from order placement through payment and delivery. FoodStorm’s comprehensive software gives grocers an instant e-commerce presence to sell catering and prepared meals, and integrates with existing POS systems, enabling managers to run their operations much more efficiently and gain new insights into the state of their fresh food business. Grocers such as Roche Bros, Albertsons and Mollie Stones are among the hundreds of companies globally who rely on FoodStorm to manage the entire catering and prepared food process from one central system, boosting revenue, efficiency and market share. Learn more at



Instacart is the leading grocery technology company in North America, partnering with more than 900 national, regional and local retail brands to deliver from more than 75,000 stores across more than 13,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.

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