GlobalData expects global e-commerce value to hit US$9.3T by 2027, growing at CAGR of 9.5% from 2022, due to improved technology, new delivery services, wider internet adoption; US and China to dominate market, but emerging markets shouldn't be overlooked

Sample article from our Retail & Omnichannel

October 4, 2023 (press release) –

The global ecommerce market is being democratized by ecommerce as a service companies, like Shopify, and marketplaces, like Amazon and Alibaba, that allow anyone to become a merchant. Alongside this, improved technology, new delivery services, and wider internet adoption will help the global value of ecommerce transactions hit $9.3 trillion by 2027, growing at a compound annual growth rate (CAGR) of 9.5% from 2022, according to GlobalData, a leading data and analytics company.

GlobalData’s latest report, “Ecommerce,” reveals that global ecommerce transactions grew from $2.5 trillion in 2016 to $5.9 trillion in 2022 at a compound annual growth rate (CAGR) of 15%. COVID-19 was a crucial factor in this growth as the pandemic lockdowns accelerated the shift to online shopping.

Aisha U-K Umaru, Analyst, Thematic Intelligence at GlobalData, comments: “Although the ecommerce industry will grow globally, key geographical disparities can be observed. The US and China currently dominate the market and will account for over half of the ecommerce industry’s value in 2027. However, emerging markets should not be overlooked.”

India is one of the world’s fastest-growing ecommerce markets, and GlobalData expects Indian ecommerce spending to grow at a CAGR of 23% between 2022 and 2027. This is primarily thanks to its massive population, increased internet and smartphone penetration, and growing consumer purchasing power.

Ecommerce is an extremely fragmented market. Within each sector, one or two players typically dominate, while the mega-players – those with a presence across the ecommerce ecosystem – challenge each other for leadership in as many niche segments as possible. However, regulatory bodies that hold antitrust and data privacy concerns may prohibit the internet super-monopolies’ plans to continue their expansion.

Umaru continues: “We have seen regulators try to stop M&A deals, such as Microsoft’s acquisition of Activision Blizzard. With this rhetoric of anti-competitive regulation, it will be interesting to see new players emerge to challenge the incumbents.”

The barriers to entering the ecommerce market are being abolished by ecommerce as a service players that help anyone sell products online. Online marketplaces also enable new merchants to enter the ecommerce industry. They exist across sectors, from restaurant marketplaces to gaming marketplaces.

Umaru concludes: “Companies like Shopify and Squarespace allow merchants of all sizes to build ecommerce shopfronts at low fees and without the need for any coding experience. Marketplaces such as Amazon and Alibaba also facilitate this ecommerce democratization by allowing sellers to tap into their ecommerce infrastructure and audience. As more and more sellers go online, it will be interesting to see how the ecommerce landscape will evolve to provide for the ever-expanding range of goods on offer.”

Media Enquiries

If you are a member of the press or media and require any further information, please get in touch, as we're very happy to help.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order retail & omnichannel coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.