Boots adds 60 new lines to its private label essentials range ‘Boots Everyday’; move is part of what company says is its 'biggest ever savings,' which includes over 1,300 promotions available each month

Sample article from our Retail & Omnichannel

January 24, 2023 (press release) –

  • Boots offers its biggest ever savings to help customers.
  • 60 new lines added to own label essentials range ‘Boots Everyday.’
  • Renewed Price Lock freezes prices on essentials, following consultation with The Hygiene Bank charity.
  • Price Advantage offers deeper instant discounts, with savings of up to a third.
  • New ‘save up to half price on brands you love’ and ‘Freebie Friday’ promotions.

This winter, Boots is offering its biggest ever bundle of savings to help customers buy the health and beauty products that they need and love. In addition to the more than 1,300 promotions and deals that are available each month, Boots is focused on offering value through an extended ‘Boots Everyday’ essentials range, Price Lock promise, Boots Price Advantage and the UK’s widest own label range of quality health and beauty products.

The ‘Boots Everyday’ label was created to help customers easily find the lowest priced essential products. It has now been expanded to include a further 60 health and beauty lines, priced between 50p and £2.50. Since its creation in September 2022, Boots Everyday has become a favourite with customers with sales up by 35% . New to the range are a selection of Boots-brand vitamins at just 99p, skincare lines including face wash and moisturiser at £1.50, and new organic cotton wool pads, balls and tips from 60p, helping customers to be kind to the planet as well as their pockets.

Additionally, Boots Price Lock Promise has been updated to ensure it includes the products that are truly essential for customers guided by Boots charity partner, The Hygiene Bank. The charity is on the front line of helping people that need hygiene essentials the most and are therefore perfectly placed to direct Boots on the products that are in need during the cost-of-living crisis. The price of the 400 lines included in Price Lock will be frozen until at least April 2023.

Also new this month is a ‘save up to half price on the brands you love’ promotion. Using customer research data, Boots has identified the most popular brands with customers and is offering great deals of up to 50% off on those lines, including Soap & Glory, Dove and Maybelline. Additionally, Boots Advantage Card holders can continue to get exclusive savings through Price Advantage, with a whopping £25m already saved. The scheme now offers even deeper discounts, including savings of up to a third across a wider selection of brands each month, helping customers access even greater value.

Steve Ager, Chief Customer and Commercial Officer at Boots UK, says: “It is more important than ever for us to offer winter savings to help our customers through the cost-of-living crisis. In addition to extending our Boots Everyday essentials label, we are renewing our Price Lock Promise and continuing to offer big savings through Price Advantage.”

Boots also has a selection of weekly deals that provide great value for money. The Boots £10 Tuesday flash sale is fast becoming a cult favourite with savvy shoppers, alongside Brand of the Week, that offers savings on much-loved brands. And new for January is ‘Freebie Friday’, which enables customers to buy one, get one free on selected popular brands.

The newly expanded Boots Everyday label can now be shopped online at and will roll into stores within the next few weeks.


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