Asda takes home four awards at the prestigious 2023 Grocer Golds
July 5, 2023
(press release)
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Asda took home the title of the lowest price traditional supermarket for the 26th year in a row at renowned industry awards, The Grocer Gold Awards – reinforcing its position as the best priced traditional supermarket for UK consumers. Despite inflation reaching a 40-year high, Asda’s focus on providing great value for consumers was clear as the retailer won the Grocer’s weekly price comparison survey 32 out of a possible 50 times during the last 12 months, beating its nearest competitor by 20 wins. Asda had the lowest average basket price of £67.31 during this period, with its nearest rival over £3 more expensive. Asda won a further three awards at the event, many of which celebrated the initiatives the retailer has launched to support consumers through the cost-of-living crisis. Commenting on the wins, Mohsin Issa, Asda co-owner, said: “We’re incredibly proud to have been recognised with so many awards at this year’s Grocer Golds, especially for the initiatives we’ve launched to support shoppers though these challenging times. “Offering customers great quality at affordable prices is at the heart of what we do – and we’re delighted to have been recognised by the Grocer as the lowest priced supermarket for the 26th year in a row. Initiatives like Just Essentials and Kids Eat for £1 are just some of the innovative new ways we’re driving even better value for Asda shoppers. “These wins are testament to all our colleagues who work incredibly hard every day to help us keep the quality of our products high and the prices reliably low for customers – so I wanted to say a huge thank you for their continued dedication.” In addition to The Grocer Gold wins, Asda was also named the UK’s lowest-priced supermarket for the ‘big weekly shop’ by Which? in June, a title that the retailer has held every month for the past three and a half years.
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