Asda plans to open 110 Asda Express convenience stores in February, converting 109 former convenience stores acquired Co-op and EG Group; company plans to accelerate its growth strategy to reach 1,000 UK convenience stores in total

Sample article from our Retail & Omnichannel

February 5, 2024 (press release) –

Asda will open 110 Asda Express convenience stores in February – a record for a single month – to accelerate its growth strategy in convenience and put it firmly on track to reach 1,000 UK stores in total for the first time.

The supermarket will convert 109 former convenience stores acquired from the Co-op and EG Group to Asda Express this month (with one additional organic opening), as part of a multi-million pound investment and its commitment to become the second largest grocery retailer in the UK.

This will ensure that Asda brings its great value in fuel, where it is already the price leader among the supermarkets, to many more communities across the UK. Additionally, customers shopping for groceries at Asda Express can expect to save an average of 8% compared to the former Co-op stores and 15% in comparison to the former EG Group convenience sites.

Asda continues to deliver on its programme to convert all 470 convenience sites acquired from the Co-op and EG Group to Asda Express before the end of March. The supermarket had converted 259 sites by the end of January, in addition to the eight organic Asda Express sites already open.

The record number of openings in February will also bring Asda’s combined supermarket and convenience estate to its biggest in its 58-year history as the business hits the landmark of 1,000 UK stores.

Asda’s ongoing expansion into the fast-growing £40bn convenience and £60bn food to go has been a key pillar of the retailer’s strategy since the acquisition by the Issa brothers and TDR Capital completed in 2021.

Andy Perry, Asda’s Vice President of Convenience, said: “Asda’s significant investment in building a nationwide chain of convenience stores is a key component of our long-term strategy to become the number two player in UK grocery. February is a transformational month for programme with a record number of store openings and conversion of all former Co-op sites to Asda Express sites. The teams have worked at pace to reach this point and we look forward to bringing Asda’s quality and low prices to many more communities across the UK.”

The Asda Express stores will stock up to 3,000 branded and own-label products to suit a broad range of customer needs including ‘top up’ shops for essential items such as milk and bread, grabbing lunch on the go or cooking dinner from scratch.

The new stores opening in February are located in all corners of the UK, from the Isle of Skye in the Hebrides, to Plymouth in Devon and Ipswich in Suffolk. Many stores are opening in locations across southern England – an area where Asda has traditionally been underrepresented.

The full list of Asda Express sites opening this month can be found below:

13 Reading Road, Yateley, England, GU46 7UH

01-Feb-24

143 Bridge Road, Maidenhead, England SL6 8NH

01-Feb-24

150 Plymouth Road, Plymouth, England PL7 4NE

01-Feb-24

Brighton Road, Horley, England, RH6 7ER

01-Feb-24

97 Boroughbridge Road, York, England YO26 6AA

01-Feb-24

Highcross Road, Rogerstone, Wales NP10 9AE

02-Feb-24

46 Dunkeld Street, Aberfeldy, Scotland PH15 2AF

02-Feb-24

127-131 Bow Road, London, England E3 2AN

02-Feb-24

York Road, York, England YO26 8EQ

02-Feb-24

Bradford Road, Liversedge, England, WF15 6JE

02-Feb-24

151 Stockport Road, Stockport, England, SK6 6DQ

02-Feb-24

Wolverhampton Road, Stafford, England, ST19 5NS

02-Feb-24

Hinckley Road, Leicester LE3 0WD

05-Feb-24

Hereford Road, Bayston Hill, Shrewsbury, Shropshire SY3 0DA

06-Feb-24

201 County Road, Ormskirk L39 3LU

06-Feb-24

59 Eccleshall Road, Stafford, Staffordshire ST16 2SL

06-Feb-24

Stow Hill, Newport, Gwent NP20 4GA

06-Feb-24

10 Berkeley Avenue, Reading, Berkshire RG1 6JT

06-Feb-24

Northampton Road, Bicester, Oxfordshire OX27 7RD

06-Feb-24

184-186 Lunts Heath Road, Halton, Cheshire WA8 5AZ

06-Feb-24

Hallwood Link Road South, Runcorn, Cheshire LS7 2NA

06-Feb-24

58 Barrack Road, Christchurch, Dorset BH23 1PQ

06-Feb-24

495 Harrogate Road, Leeds, West Yorkshire LS17 7DA

06-Feb-24

61 Forfar Road, Dundee DD4 9BS

06-Feb-24

Reading Road, Reading, Berkshire RG7 3EH

06-Feb-24

518 Dunstable Road, Luton, Bedfordshire LU4 8DL

07-Feb-24

A50 Stoke Road, Uttoxeter, Staffordshire ST14 5AA

07-Feb-24

The Boulevard, Nelson Road, Worthing, England, BN13 1JY

07-Feb-24

J49 M4 Motorway, LLanedi, Pontarddulais, Swansea SA4 0FU

08-Feb-24

Worcester Road, Worcester WR6 6HU

08-Feb-24

303 Dewsbury Road, Leeds, West Yorkshire LS11 5LQ

08-Feb-24

118 Whitby Road, Ellesmere Port, Cheshire CH65 6TF

08-Feb-24

94-96 High Street, Solihull Lodge, Shirley B90 1JS

08-Feb-24

Beach Road, North Shields, Tyne and Wear NE30 2TU

08-Feb-24

Grove Road, Basingstoke, England, RG21 3AX

08-Feb-24

Main Street, Isle of Skye, Scotland, IV49 9AE

09-Feb-24

Former Brambles Farm Hotel, Cargo Fleet Ln, Middlesbrough TS3 8EL

12-Feb-24

Old Mount Road, Dunball, Bridgwater TA6 4WD

12-Feb-24

Shrewsbury Road, Oswestry, Shropshire SY11 4JA

13-Feb-24

Murdoch Road, Pride Park, Derby DE24 8AN

13-Feb-24

Ledbury Road, Ross on Wye, Herefordshire HR9 7QJ

13-Feb-24

Elstree Hill South, Borehamwood, Hertfordshire WD6 3BL

13-Feb-24

Aylestone Road, Leicester LE2 8JB

13-Feb-24

86 Gosport Road, Fareham, Hampshire PO16 0QW

13-Feb-24

Ivy Cross, Shaftesbury SP7 8DS

13-Feb-24

Blackpool Road, Preston PR1 6UY

13-Feb-24

21 Barrack Road, Newcastle Upon Tyne, Tyne and Wear NE4 6BA

13-Feb-24

127-129 London Road, Waterlooville PO8 8XJ

13-Feb-24

289 Bearsden Road, Glasgow G13 1EQ

13-Feb-24

65 Newmarket, Louth, Lincolnshire LN11 9EG

13-Feb-24

102 St Helens Linkway, St Helens WA9 5DT

13-Feb-24

Church Street, Connahs Quay, Flintshire CH5 4AS

13-Feb-24

573 Pershore Road, Birmingham  B29 7DF

13-Feb-24

Chester Road, Mold, Clwyd CH7 1UE

14-Feb-24

449 Chichester Road, Bognor Regis, Sussex PO21 5DS

14-Feb-24

Bridge Retail Park, Thomas Jones Way, Runcorn WA7 5AQ

14-Feb-24

Hallwood Link Road South, Runcorn, Cheshire WA7 2HQ

14-Feb-24

487/491 Ashley Road, Poole, Dorset BH14 0BB

15-Feb-24

17A Aigburth Road, Liverpool, Merseyside L17 4JP

15-Feb-24

Stratford Road, Birmingham, West Midlands B11 4AR

15-Feb-24

A1 South Bound, Grantham, Lincolnshire NG33 5JN

15-Feb-24

Front Street, Whickham, Tyne and Wear NE16 4EJ

15-Feb-24

Warrington Road, Liverpool, Merseyside L35 9JB

15-Feb-24

Junction A5156/AA534, Wrexham LL13 9SB

20-Feb-24

Newbiggin Road, Ashington, Northumberland NE63 0XF

20-Feb-24

Tarvin Road, Chester CH3 7HN

20-Feb-24

Jack Mills Way, Shavington, Crewe CW2 5UZ

20-Feb-24

Clockhouse Lane, Feltham, Middlesex TW14 8RD

20-Feb-24

Owen Road, Lancaster LA1 2LL

20-Feb-24

St Peters Bridge, Burton on Trent, Staffordshire DE14 3RY

20-Feb-24

Llantrisant Road, Cardiff, CF5 2PY CF5 2PY

20-Feb-24

Regents Road, Morecambe LA4 4QY

20-Feb-24

Westend, Guisborough, Cleveland TS14 6RL

20-Feb-24

1 Roxburgh Road, Glenrothes, Fife KY6 1PB

20-Feb-24

Gunnels Wood S/Stn, Arlington Business Park, Whittle Way SG1 2FS

21-Feb-24

Abbey View, B4083, Pershore WR10 2DT

21-Feb-24

Linacre Lane, Sefton, Merseyside L20 5AG

21-Feb-24

296 Winwick Road, Warrington, Cheshire WA2 8HZ

21-Feb-24

Weldon Road, Corby, Northamptonshire - NN17 3HT NN17 3HT

22-Feb-24

Watling Street, Norton Canes, Cannock WS11 9NA

22-Feb-24

A479 Llyswen, Brecon, Powys LD3 0UR

22-Feb-24

Fleetwood Road, Thornton-Cleveleys, Lancashire FY5 1LZ

22-Feb-24

911 Springburn Rd, Glasgow G21 1LZ

22-Feb-24

The Broadway, Sunderland, Tyne and Wear SR4 8LP

22-Feb-24

235 High St, Blackwood NP12 1AH

22-Feb-24

3A Scarisbrick New Road, Southport PR8 6PU

22-Feb-24

Powick Road, Birmingham B23 7PG

23-Feb-24

Ashby Gateway, Nottingham Road, Ashby de la Zouch LE65 1JP

23-Feb-24

A34 Stone Road, Hanford, Stoke on Trent ST4 4QB

26-Feb-24

Main Road A31, Winterborne Zelston, Blandford Forum, Dorset DT11 9EX

26-Feb-24

Jct 2, M54 Wolverhampton, Stafford Rd WV10 7ER

27-Feb-24

354 Wolverhampton Road, Walsall WS2 8RN

27-Feb-24

Bell Street, Princes Risborough, Buckinghamshire HP27 0DG

27-Feb-24

Stockton Road, Seaham, Durham SR7 8ER

27-Feb-24

Scarborough Road, Bridlington, Humberside YO16 7NS

27-Feb-24

Walkden Road, Manchester, Lancashire M28 2RZ

27-Feb-24

London Road, Petersfield, Hampshire GU31 4AT

27-Feb-24

332/334 Charminster Road, Bournemouth, Dorset BH8 9RX

27-Feb-24

Belmont Circle, Harrow, Middlesex HA3 8SF

28-Feb-24

Hadley Park east, Telford TF1 6QJ

28-Feb-24

Almond Brook Road, Wigan, Greater Manchester WN6 0SR

28-Feb-24

Ormskirk Road, Wigan, Lancashire WN5 8BE

28-Feb-24

Littlefair Road, Hull, Yorkshire, HU9 5LP

29-Feb-24

Sproughton Road, Ipswich IP1 5BL

29-Feb-24

A40, Carmarthen, Dyfed SA32 7EN

29-Feb-24

Kerse Road, Stirling FK7 7SY

29-Feb-24

Durham Road, Sunderland, Tyne and Wear SR2 7RB

29-Feb-24

156 Hagley Road, Dudley, West Midlands DY8 2JL

29-Feb-24

Lancaster Road, Carnforth LA5 9EA

29-Feb-24

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