Asda has announced that it has opened its 100th Asda Express store this week, following its rapid rollout of Co-op and EG Group conversions.
Sample article from our Retail & Omnichannel
November 17, 2023
(press release)
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Asda has announced that it has opened its 100th Asda Express store this week, following its rapid rollout of Co-op and EG Group conversions. Last month, Asda announced that it had completed the acquisition of EG Group’s UK business meaning the retailer will take on hundreds of new convenience stores. This announcement followed the news that Asda had also kicked off its program to convert 116 convenience Co-op petrol stations to its Asda Express convenience brand. The 100th store opened earlier this week in Hexham – bringing Asda quality and value to the local community following the conversion of an EG petrol forecourt. A further 30 stores were opened this week, in locations such as Birkenhead, Solihull, Manchester, Northallerton, Bradford and Retford. The newly converted Asda Express stores stock up to 3,000 branded and own-label products to suit a broad range of customer needs including ‘top up’ shops for essential items such as milk and bread, grabbing lunch on the go or cooking dinner from scratch. An Asda spokesperson said: “This acceleration into convenience plays a key role in our ambition to grow our share and becoming the number two supermarket in the UK. We look forward to bringing Asda’s great value fuel and groceries to more communities across the UK as we continue our rollout in the coming months.” The stores opening this week are: Lairds 117 New Chester Road, Birkenhead, Cheshire CH41 9BW 13-Nov-23 Warminster East East Street, Warminster, Wiltshire BA12 9BJ 13-Nov-23 St Albans London Road, St Albans, Hertfordshire AL1 1LP 13-Nov-23 Parkgate Parkgate Road, Chester, Cheshire CH1 4BE 13-Nov-23 Hall Park London Road, Berkhamsted, Hertfordshire HP4 2NB 13-Nov-23 Widney Widney Road, Knowle, Solihull, West Midlands B93 9DZ 13-Nov-23 Glenlands 42 Reading Road South, Fleet, Hampshire GU51 3QP 14-Nov-23 Tuffley Stroud Road, Tuffley, Gloucestershire GL4 0DA 14-Nov-23 Hexham Off Rotary Way, Bridge End, Hexham, Northumberland NE46 4DL 14-Nov-23 Discovery Park Montagu Road, Discovery Park, Sandwich, Kent CT13 9JW 14-Nov-23 Bickenhill Coventry Road, Solihull, West Midlands B92 0EH 14-Nov-23 Royle Green Longley Lane, Manchester M22 4SY 14-Nov-23 Downs Cowbridge Bypass, Cowbridge, S Glamorgan CF71 7DT 14-Nov-23 Deeside Parkway, Deeside Industrial Estate, Deeside CH5 2NS 14-Nov-23 Buckingham Buckingham Ring Road, Buckingham, Buckinghamshire MK18 1RY 15-Nov-23 Northallerton - Darlington Road, Northallerton, England, DL6 2PH 15-Nov-23 Swanley 73-75 High Street, Swanley, England, BR8 8AF 15-Nov-23 Simonside Newcastle Road, South Shields, Tyne and Wear NE34 9QE 15-Nov-23 Red Ensign Parkgate Road, Chester, Cheshire CH1 6JS 15-Nov-23 Crediton Exeter Road, Crediton, Devon EX17 3BN 16-Nov-23 Penzance Western Promenade Road, Penzance, England, TR18 4NP 16-Nov-23 Centurion Watling Street, Dordon, Tamworth, Staffordshire B78 1SS 16-Nov-23 Bradford Rooley Lane, Bradford, West Yorkshire BD4 7SJ 16-Nov-23 Wrexham Road Wrexham Road, Chester CH4 9DE 16-Nov-23 Willoughby Hedge A303 West Knoyle, Warminster, Wiltshire BA12 6AQ 16-Nov-23 Lomondgate Lomondgate Drive, West Dumbartonshire G82 3BN 16-Nov-23 New Sarum Southampton Road, Salisbury, Wiltshire SP1 2LL 16-Nov-23 Causeway Wilderspool Causeway, Warrington, Cheshire WA4 6QE 17-Nov-23 Great Moor 172-6 Buxton Road, Stockport SK2 6HA 17-Nov-23 Retford Petrol Retford - North Road, Units 1-4, North Road, Retford, England, DN22 7XQ 17-Nov-23 ENDS Additional info: Co-op conversions Asda acquired 132 sites from the Co-op last year in a £438m deal as part of its long-term strategy to become the UK’s second largest supermarket, by moving into the fast-growing convenience £40bn convenience market. The acquisition received regulatory approval from the Competition and Markets Authority in June after Asda agreed to divest 13 sites to satisfy competition requirements. Customers can be reassured that they’ll be making a saving when Asda comes to town as the base prices in Asda’s current Express stores are on average 8.9% cheaper* than The Co-op. Additional info: EG Conversions The £2.07bn acquisition of EG Group UK was first announced in May 2023 and will also see Asda grow its presence in the £64bn foodservice market, with the transfer of 462 Greggs, Burger King and Subway outlets located on the EG Group sites as franchise agreements. Asda also now wholly owns Leon, which it will also look to introduce to its stores. Stores will be opening across the UK, with 310 in England, 24 in Scotland and 22 in Wales. The roll out is expected to kick off in the coming weeks.
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