Sample article from our Retail & Omnichannel
June 22, 2023
(press release)
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Asda was awarded an impressive 86 product awards at this year’s Free From Food Awards including 4 Golds, 27 Silvers, 36 Bronze, 19 Commended as well as the top accolade of the night, Free From Retailer of the Year. The awards mark a celebration of Asda’s own brand Free From products, which strive to offer great quality and value for all customers. Judges were wowed by Asda’s impressive range, stating: “Between their vegan and their free from ranges Asda now offer a really impressive selection of foods for the allergic community - and at really competitive prices while still maintaining the quality of their products. A massive step towards including those on free from diets in the general community.” Please see below for more detail on some of the award-winning products: Asda Free From, Chow Mein Stir-Fry Sauce Free From: Gluten Free, Soya Free Retail: £0.50 Asda’s Free From, Chow Mein Stir-Fry Sauce, with a hint of garlic and warming ginger is bound to spice up a mid-week dinner. Awarded Gold, this product was described by the judging panel as: “Lovely colour, aroma, consistency & flavour profile. A great balance of flavours with the perfect spice heat at the end. Very impressive to be gluten free, sesame free and soya free. And the price point is equally impressive”. Asda Free From, Salad Cream Free From: Egg Free Retail: £1.10 The perfect condiment to accompany a summer salad in this hot weather, Asda Free From Salad Cream was awarded Gold by the expert panel, described as: “This tastes just like the real thing. Impressive that this delivers the same flavour and consistency whilst being gluten free, milk free and egg free! Great price. A credible & accessible alternative”. Asda Free From Extra Special, 8 Sicilian Orange & Belgian Dark Chocolate Cookies Free From: Gluten Retail: £2.00 Looking to brighten up your coffee break? made using an all-butter recipe and studded with Belgian chocolate this gold awarded product really is an extra special treat! Asda Extra Special, 12 Classic Pork Chipolata Sausages Free From: Gluten Free Retail: £3.25 The perfect banger on your BBQ, full breakfast or roll to go, Asda’s Extra Special Classic Pork Chipolata sausages are gold awarded by Free From Food Awards panel. As well as great quality, customers can also pick up a bargain, two packs for only £5 Asda Free From, Vanilla Flavoured Ice Cream Free From: Gluten, Milk and Soya Retail: £2.20 Everyone can cool down this summer and enjoy Asda Free From Vanilla Flavour Ice Cream. OMV! Deliciously Vegan By Asda, Burger Mayo Free From: Egg Retail: £1.50 The perfect accompaniment to BBQ season, this 100% vegan burger mayo with flavours of gherkin, American style mustard and tomato impressed judges and won Silver at the Free From Food Awards. It’s sure to be a winner with all guests at summer gatherings. OMV! Deliciously Vegan By Asda Saag Masala Cooking Sauce Retail: £2.00 Everyone can enjoy curry night with OMV! Deliciously Vegan Saag Masala Cooking Sauce. A tomato, spinach and creamed coconut sauce with a blend of spices, guests will be left wanting more! Asda Free From 4 White Rolls Free From: Gluten, Milk and Egg Retail: £1.75 BBQ, picnics or mid-week lunch, enjoy all the flavour without missing out with Silver awarded Free From White Rolls. Shop in store and online at asda.com.
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