Stora Enso launches AvantForte WhiteTop, a new 100% virgin fiber-based kraftliner that targets segments such as fresh food, e-commerce, shelf-ready packaging; product's three fiber layers maximize strength, help converters, brand owners use less material

Sample article from our Pulp & Paper Industry

June 2, 2022 (press release) –

Stora Enso’s new 100% virgin fiber-based kraftliner, AvantForte WhiteTop, is now commercially available. The white top kraftliner targets demanding premium segments, such as fresh food, e-commerce, and shelf-ready packaging.

AvantForte WhiteTop kraftliner is engineered to meet brand owners’ need for safe, high-performing, and plastic-free packaging. The new product will serve end-uses that require exceptional strength, purity, and visual appearance. Through Stora Enso’s patent-pending technology, Tri-Ply™, the product is equipped with three fiber layers to maximize its strength and help converters and brand owners use less material than with traditional kraftliners.

“The accelerating shift from plastic to renewable packaging in fresh foods and e-commerce is increasing the demand for high performing krafliners,” says Oscar Duarte, Business Segment Director, Kraftliners. “Our AvantForte WhiteTop product has outstanding visual appearance and print qualities to help brand owners enhance the consumer packaging experience. With this high-end product now commercially available, we look forward to supporting our customers in expanding into new premium segments and end-uses.​”

In addition to Avantforte WhiteTop, Stora Enso previously offers its natural-coloured AvantForte Brown product.  

More about AvantForte WhiteTop

AvantForte WhiteTop™ is a 3-layer structured, 100% virgin fiber, OBA-free kraftliner for corrugated packaging. It is ideal for demanding applications where high-quality print is needed in combination with strength and purity such as fresh food packaging, high-end e-commerce packaging, and shelf-ready packaging. AvantForte White Top is produced at Stora Enso’s Oulu site in Finland, which in 2021 completed a conversion from paper to kraftliner production. In addition to the conversion, in 2020 Stora Enso invested EUR 40 million to reduce the environmental impact of the production site.

Part of the global bioeconomy, Stora Enso is a leading provider of renewable products in packaging, biomaterials, wooden construction and paper, and one of the largest private forest owners in the world. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has approximately 22,000 employees and our sales in 2021 were EUR 10.2 billion. Stora Enso shares are listed on Nasdaq Helsinki Oy (STEAV, STERV) and Nasdaq Stockholm AB (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY). storaenso.com/investors

STORA ENSO OYJ

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