Lessebo Paper enters new wholesale contract with Swedish distributor Addbrand, which specializes in selling graphic products aimed at printers, branding companies, packaging producers; Addbrand to introduce new Lessebo Colours series to its Nordic network

Sample article from our Pulp & Paper Industry

September 13, 2023 (press release) –

Lessebo Paper, one of the world’s most environmentally friendly boutique paper mills, now enters into a new wholesale agreement with the Swedish company Addbrand, a graphic reseller in the Nordics for graphic products and services.

Lessebo Paper, one of the world’s most environmentally friendly boutique paper mills, has inked a new wholesale contract with the Swedish firm Addbrand, a distributor specialising in selling graphic products and services aimed at printers, branding companies, and packaging producers in the Nordic graphic intermediary sector.

During 2022, Lessebo Paper launched Lessebo Colours, a new series of environmentally friendly papers in a palette consisting of 48 carefully curated shades, specially designed to create high-quality packaging, for maximum expression with minimal footprint.

As an official reseller, Addbrand diversifies its product portfolio within the Nordic paper and print sector by introducing Lessebo Paper’s environmentally certified stock range of the new series, Lessebo Colours, to its network in Denmark, Sweden, Norway, and Finland.

“Our new partnership with Lessebo Paper complements and expands our product range in our current portfolio. This collaboration reinforces our commitment to providing our customers with sustainable and high-quality premium paper,” says Rickard Fredlund, sales manager Addbrand.

Lessebo Paper has a longstanding commitment to environmentally friendly production, boasting some of the lowest CO2 emissions globally in the paper industry. Additionally, it produces a fully degradable and recyclable product made from 100% TCF (Totally Chlorine Free) pulp.

This new partnership with Addbrand AB strengthens Lessebo Paper’s market offering, according to Ebba Ingvarsson, Key Account Manager and Communication Manager at Lessebo Paper.

“With Addbrand’s robust distribution channels and expertise, we are delighted to offer our sustainable paper products to a wider clientele across the entire Nordics,” states Ebba Ingvarsson.


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