July 28, 2023
Recognising value in the high quality fibre used to create paper cups, we were inspired to convert this enormous waste stream into a value stream instead, and now we’ve taken it even further. Working with our local waste management partner, Cumbria Waste, we have been relentlessly exploring sustainable opportunities where the cup plastic can be recycled or reused locally. Following extensive trials, New Horizon tested and approved the plastic waste, which is separated from cups during the CupCycling process, and it is now collected by Cumbria Waste and recycled by them in North Wales. New Horizon Plastics, one of the best plastic reprocessing companies in the UK, has the capability to shred, wash and turn the cup’s waste plastic into pellet form. Processing around 155 tonnes of plastic every day, the clean plastic pellets eventually end up in a range of products such as bags and wraps to plastic gates, animal pens and grain stores.
Rob Tilsley, Fibre Operations Group Leader from James Cropper
This work is the result of some fantastic collaborations with partners that have helped us achieve our pledge to the Ellen MacArthur Global Commitment to work to accelerate the transition to a more effective circular economy. We are not only meeting the challenges of reducing plastic waste, we segregate plastic waste on site for recycling, but are making a material difference in helping to fulfil demand for new sustainable paper packaging solutions. At a time of growing consumer demand for paper and packaging which tirelessly pushes the boundaries of sustainable solutions, our commitment to innovate never wanes. From the world’s first technology to upcycle used coffee cups to the industry leading incorporation of used jeans into fully recyclable paper for packaging - transforming waste into beautiful paper and packaging is at the heart of our fibre blending expertise. Our FibreBlend Upcycled Technology team is focused on perpetual sustainable fibre innovation, and these two new developments add to that and further solidify our commitment to offer better.
Julie Tomlinson, Communications Manager, Sustainability at James Cropper concludes