April 5, 2024
(press release)
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Shanghai Pulp Week (SPW), which took place March 18 to 22, marked its 10th anniversary this year. Over the last decade, it has developed into the most anticipated pulp conference, as China pulp demand is currently the largest in the world and has become the market trend-setter in recent years. This year, over 700 delegates attended the conference from all around the world. “With a solid grasp of the current industry supply and demand landscape, we are cautiously optimistic about 2024,” said Arthur Tsai, Head of Market Intelligence, who attended the event. “The market sentiment is upbeat with demand steadily improving with a backdrop of the latest global supply chain challenges.,” Arthur continued. “With Paper Excellence Group’s products and geographic diversification, we have multiple options to meet the needs and requirements our valuable customers.” “The SPW seminar, which was held on March 20, was well attended and we are proud to be one of the strategic partners,” said Edwin Widjaja, VP of Pulp Sales. “This sponsorship resonates with our market strategy to maintain a strong presence in Asia with sales representatives across the region.” Throughout the whole event, our team conducted separate meetings with customers, agents, analysts, and other industry players which provided valuable market insights into outlook for the industry. “We also had constructive internal meetings and strengthened team bonds with the PE Group’s Asia pulp sales team led by our Senior Vice President, pulp and tissue sales, John Lafave and our Vice President & Managing Director – Pulp Sales China / Other Asia, Andre Soetjahja,” said Edwin. Shanghai Pulp Week is an international annual event with full support from local and globally renowned paper companies. It has also formed a long-term strategic partnership with leading international pulp manufacturers and serves as an influential platform for gathering industry professionals. It is known as the international industry event with the largest scale and the largest number of participants within the global pulp and paper industry.
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