August 4, 2023
(press release)
–
The e-mail: effective, but unkind Type in the text, select the recipient and send: an e-mail offers many advantages. It is therefore hardly surprising that no one wants to return to the classic letter for certain matters. Especially if an e-mail is to go to several recipients at the same time, this would be a hardly justifiable effort. For this purpose, there are special programmes with which e-mails can be sent in an uncomplicated way. For companies, this plays an important role in marketing, for example, when it comes to setting up newsletters. Such programmes are also an indispensable tool for internal communication. Nevertheless, classic paper letters can still be found in our letterboxes every day. There are simply occasions for which this form of communication proves advantageous. They seem more personal and are therefore suitable for invitations to important events such as birthdays or weddings. Being able to hold the message in your hand contributes greatly to this greater closeness. After all, the sender has taken extra time to write an individual message. Moreover, such messages do not get lost in the great mass of emails and are therefore still sent and received with pleasure. What is the truth about the paperless office? When the news talks about digitisation, it usually doesn't take long before the buzzword "paperless office" comes up. This is a concept in which as many documents as possible are to make their way from paper to the hard drive. What is proclaimed as a desirable goal in practice does not have much substance on closer inspection. It is true that there is indeed a decline in the use of classic devices such as printers, copiers or scanners in the office. Nevertheless, no company wants to completely do without paper in its everyday work. The fear of turning everything upside down and relying entirely on technology is often too great. Retro is the trump card There are plenty of examples to show that paper is far from being on the brink of extinction. For example, print journalism is still in great demand and is often considered the more serious source of information compared to online journalism. This shows that facts and reports printed on paper enjoy a higher status and can thus score points. In any case, many people appreciate the feel of paper and like to use it for creative work. In some cases, paper is also used as a decorative element, which once again underlines its universality. A world entirely without paper is therefore not only impracticable, but would also be accompanied by the loss of some cultural customs. Even if digital influences such as e-mail continue to increase in the future, paper will find its place in numerous areas of life and will meet with unbroken demand.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
