Ahlstrom extends its MasterTape range of fiber-based, pressure-sensitive adhesive packaging tape applications with launch of MasterTape Pack Crepe, a low-basis weight paper tape backing with high stretch properties

Sample article from our Pulp & Paper Industry

October 3, 2023 (press release) –


Ahlstrom is extending its product range of pressure-sensitive adhesive packaging tape applications. MasterTape® Pack supplements the fiber-based product offering supporting megatrends like e-commerce and the global need for more sustainable packaging solutions.

There are approximately 30 billion square meters of packaging tape worldwide, and the numbers are growing with the expansion of e-commerce. The market is currently dominated by plastic tape, constituting 80% of all packaging tape. However, there exists a more sustainable alternative in the form of paper tape, which paves the way for a plastic-free future for packaging. Ahlstrom is a key player in the packaging tape industry and has excellent know-how in fiber-based solutions. By providing fiber-based tape backing solutions for water-activated and pressure-sensitive adhesive (PSA) tapes, Ahlstrom helps its customers become more sustainable.

Ahlstrom's MasterTape® WAT and MasterTape® Pack offer a high-quality product range for packaging tape applications. They address the need for high-quality performance packaging tape backings while providing customers with a sustainability-driven tape solution that protects and secures packages with the utmost care.

MasterTape® Pack Green, a ready-to-adhesive coat tape backing, offers the optimum trade-off between performance, sustainability, and cost-efficiency. To meet customers’ needs even better, Ahlstrom is now proud to launch MasterTape® Pack Crepe, a low-basis weight tape backing with high stretch properties. MasterTape® Pack Crepe completes Ahlstrom’s product offering for PSA tape backing with products that support the growing packaging industry while offering a paper-based alternative.

Sustainability is at the heart of Ahlstrom’s operations. Ahlstrom’s tape products use FSC® certified fibers, high biobased content, and life cycle assessments to minimize the environmental footprint.

Read more about Ahlstrom’s packaging tape solutions: Ahlstrom - Packaging tape backings

For more information, please contact:

Sebastien Ferrari, Product Manager Packaging Tape, Tape business; Mob. +33  sebastien.ferrari@ahlstrom.com




Ahlstrom in brief
Ahlstrom is a global leader in combining fibers into sustainable specialty materials. Our purpose is to Purify and Protect, with Every Fiber, for a Sustainable World. Our vision is to be the Preferred Sustainable Specialty Materials Company for all our stakeholders. We serve five growing and distinctive end markets, which form the basis for our five divisions: Filtration, Food & Consumer Packaging, Healthcare, Building Materials, and Technical Materials. Our net sales in 2022 for continuing operations amounted to EUR 3.3 billion and we employ some 7,000 people. Read more at www.ahlstrom.com



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