PBteen launches second home furnishings and accessories collection designed in collaboration with designers and fashion stylists Emily Current and Meritt Elliott, available online and in stores; collection comprises nearly 40 items

Cindy Allen

SAN FRANCISCO , July 17, 2014 (press release) – Second Collection of Exclusive Home Furnishings Now Available on PBteen.com

PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today announced the launch of its second collection designed in collaboration with designers and fashion stylists Emily Current and Meritt Elliott. This exclusive collection of home furnishings and accessories is available now at PBteen.com and PBteen stores.

“We’re thrilled to collaborate with PBteen again”

As the next chapter in the Emily & Meritt for PBteen story, the latest collection blends feminine and whimsical details with a touch of rock and roll. Drawing inspiration from trends in fashion, music and interiors, the collection reflects Emily & Meritt’s classic Americana design sensibility through vintage-inspired, yet modern, home furnishings and accessories. Gold is infused throughout the collection, adding shimmer and shine to bedding and accessories. Playful elements like cats, bunnies and unicorns create a sense of magic while the juxtaposition of sparkly and tough details lends just the right amount of edginess. The collection includes nearly 40 products across key categories such as furniture, bedding, lighting, wall décor, decorative accessories and jewelry storage.

“Our customers loved the first collection from Emily & Meritt,” said Sandra Stangl, President, Pottery Barn Brands. “We had fun collaborating with them to evolve the aesthetic and build on the success of their first foray into home furnishings. The new collection perfectly balances sophistication and whimsy with just the right amount of edginess. It’s designed to grow with our teen customers as they mature and express their style.”

“We’re thrilled to collaborate with PBteen again,” said stylists and designers, Emily Current and Meritt Elliott. "For this second collection we took our girl on a journey that felt even dreamier and playfully imaginative. Her world is the perfect mix of high and low, girlish and tomboy. It was fun to meld our traditional Americana aesthetic with overtly frilly textiles and whimsical gold details. We couldn’t be happier with the results.”

Product highlights include the Ticking Stripe Chaise, a nod to the Denim Chaise from the first collection. The Parisian Headboard is casual yet elegant, unexpectedly pairing denim with an ornately detailed wood frame. Gold is an important theme in the collection, reflected in bedding like the Scattered Star Sheeting and Liquid Gold Star Pillow as well as decorative accessories like the Gold Cat Canister and Bunny Ears Hand. The Emily & Meritt for PBteen collection ranges from $19 to $999 and can be found today at PBteen.com/Emily&Meritt.

To celebrate the launch, customers are invited to participate in the #DressYourDesk contest. From July 15 to August 18, customers can share a photo of their best desk vignette on Instagram for a chance to win a $1,000 PBteen gift card. The winner will be selected by Emily & Meritt and announced in late August.

Launch Details:

The collection is available today online, in stores and is featured in the PBteen catalog.
Exclusive interviews and style tips from Emily & Meritt are available at PBteen.com/E&M
Join Emily & Meritt for a DIY Star Garland Workshop at the PBteen Thousand Oaks store on Saturday, August 16th from 12pm – 2pm. Meet the designers and create a free decorative garland inspired by the collection. Enjoy live music, refreshments and a special gift with purchase. 520 W Hillcrest Dr, P008, Thousand Oaks, CA 91360

ABOUT EMILY CURRENT AND MERITT ELLIOTT

Emily Current and Meritt Elliott are the celebrated Los Angeles-based duo known for their whimsical and timeless sensibility that recalls classic Americana. Working together for over a decade, they are revered for their success as designers and stylists. Drawn to one another’s innate sense of style, Emily and Meritt first met in college and quickly realized the fresh and fearless aesthetic they share – an affinity for individuality, dressing without rules and mixing high and low with confidence and flair. Whether they’re creating memorable outfits for clients, styling unforgettable editorial spreads and advertising campaigns, appearing as fashion experts, or consulting for companies inspired by their distinct world-view, Emily and Meritt always bring a playful, intelligent spirit to whatever they touch. For more information on Emily Current and Meritt Elliott, please visit www.thisisemilyandmeritt.com or email ashley.ross@starworksgroup.com.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at eighteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Wishlist and StyleHouse, a special section with design tools, a room planner, free downloads, a music player, and a design library with decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook, Pinterest and Instagram presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids’ furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) – are marketed through e-commerce websites, direct mail catalogs and 589 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia, and the United Kingdom, offers international shipping to customers worldwide and has an unaffiliated franchisee that operates 27 stores in the Middle East.

Contacts

PBteen
Kimberly Terry, 415-438-8101
Public Relations
kterry@wsgc.com
or
Emily + Meritt
Ashley Ross, 424-279-8942
Public Relations
ashley.ross@starworksgroup.com

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