Texas-based Fischer & Wieser Specialty Foods redesigns packaging label for Mom's Pasta Sauce brand; design retains portrait of Mom Timpone but introduces fresh green concept to focus on all-natural ingredients from 'Mom's' kitchen

Elyse Blye

AUSTIN, Texas , June 30, 2014 (press release) – New Consumer Package Design Makes its Debut at the Fancy Food Show

Steel Branding, a brand-focused communications firm that specializes in marketing to the family, was selected by Fischer & Wieser Specialty Foods, Inc. to redesign the packaging label for one of their family brands, Mom's Pasta Sauce. The new packaging will make its debut at the Summer Fancy Food Show in New York and will be on grocery store shelves nationwide later this summer. The new package for Mom's was created to deliver on the brand's premium positioning and its authentic Italian heritage.

"Consumers who have experienced the Mom's brand are aware that quality ingredients are what set the products apart, and the new packaging we are introducing reinforces that, while giving the package a fresh new look," said Kirsten Cutshall, President of Steel Branding. "As an agency, we work with brands that focus on the family target so our work with Mom's was a great fit for us and our experience. We are proud of our new design and look forward to hearing the reactions from attendees at the Fancy Food Show. "

Steel Branding retained the bottle's distinctive portrait of Mom Timpone, but introduced a new concept, utilizing a fresh green to focus on the all-natural ingredients from "Mom's" kitchen.

"The Summer Fancy Food Show is the ideal venue for unveiling our new look. The show attracts thousands of our peers and potential buyers from all over the world, and we can't wait to get their reactions to the new design," says Case D. Fischer, CEO and President of Fischer & Weiser Specialty Foods. "We feel that the updated design makes it easy for our customers to select their favorite brand at a glance."

Both Fischer & Wieser and Steel Branding will be in attendance at the Summer Fancy Food Show June 29-July 1, 2014 where more than 180,000 products including confections, cheese, coffee, snacks, spices, ethnic, natural and organic will be on display from 2,400 exhibitors from 80 countries and regions. The new Mom's Pasta Sauce will be featured at the Fischer & Wieser booth #4215.

About Steel Branding:

Steel Branding specializes in marketing to families. Based in Austin, Texas, Steel is a collective of national creative, marketing and technical talent that is dedicated to helping its clients rise above the noise and succeed in the marketplace. Rather than merely focusing on a capability, market or tactic, Steel uses Adthropology™ to gain insight into the social dynamics and habits unique to today's busy family. Steel helps integrate brands into the modern family in a way that will drive spectacular growth. To learn more, visit SteelBranding.com.

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