US food and restaurant companies increasingly experimenting with smaller plates and packages, targeting consumers who now favor portion control

Nevin Barich

LOS ANGELES , June 25, 2014 (Industry Intelligence Inc.) – After years of ever-swelling portions, U.S. food and restaurant companies in the past decade have increasingly experimented with smaller plates and packages, targeting consumers who now favor portion control, The Wall Street Journal reported June 24.

However, finding the right size for success has proven difficult for companies and consumers. Sales of 100-calorie packs, for example, have actually fallen in the past two years, prompting companies to try other versions of portion control. For individual eaters, smaller portions can limit consumption, but some find that the benefits of right-sized packages are undone by outsize appetites.

The primary source of this article is The Wall Street Journal, New York, New York, on June 24, 2014. Click here to read the primary source's full version of the article.

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